UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON,Washington, D.C. 20549

 

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Heritage Insurance Holdings, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if Other Thanother than the Registrant)

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LOGO

HERITAGE INSURANCE HOLDINGS, INC.


Heritage Insurance Holdings, Inc.

2600 MCCORMICK DRIVE, SUITEMcCormick Drive Suite 300 CLEARWATER, FLORIDA

Dear FellowClearwater, Florida 33759

April 28, 2020

To Our Stockholders:

On behalf of the Board of Directors and management of Heritage Insurance Holdings, Inc., a Delaware corporation (“Heritage,” the “Company,” “we,” “us” or “our”), we cordially invite you to join us at a specialattend the annual meeting of stockholders of the Company, which willto be held on December 1, 2017,June 22, 2020, at 10:00 a.m. (ET), Eastern Time, at 2600 McCormick Drive, Suite 300, Clearwater,the Grand Hyatt Tampa Bay, 2900 Bayport Dr., Tampa, Florida 33759 (the “Special Meeting”).33607.

On August 16, 2017,The following pages contain the Company completed the offering (the “Offering”) of $125,000,000 aggregate principal amount of 5.875% convertible senior notes due 2037 (the “Convertible Notes”) in a private placement transaction pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), with Citigroup Global Markets Inc., as the initial purchaser (the “Initial Purchaser”). On September 7, 2017, the Company completed a private placement of an additional $11,750,000 aggregate principal amountformal notice of the Convertible Notesannual meeting, the proxy statement and the proxy card. Please review this material for information concerning the business to be conducted at the Initial Purchaser. meeting and the nominees for election as directors.

The total net proceeds from the offering, after deducting discounts, commissions and estimated offering expenses payable by the Company, were approximately $132.0 million. The Company utilized approximately $40 millionpurpose of the proceeds to repurchase shares of the Company’s common stock. The Company intends to use the remainder of the net proceeds from the Offering to finance the cash portion of the acquisition of NBIC Holdings, Inc., the parent company of Narragansett Bay Insurance Company, whichmeeting is expected to close as early as the fourth quarter of 2017.

The conversion of all of the outstanding Convertible Notes into common stock would result in the issuance of more than 20% of the Company’s voting power and shares of common stock outstanding prior to such issuance which, as described below, requires stockholder approval under the rules of the New York Stock Exchange (the “NYSE”). Accordingly, the Convertible Notes currently are convertible only into cash unless and until stockholder approval is obtained.

Because the Company’s common stock is listed on the NYSE, the Company is subject to the NYSE’s rules and regulations. Rule 312.03(c) of the NYSE Listed Company Manual (“NYSE Rule 312.03(c)”) requires stockholder approval prior to the issuance of common stock, or securities convertible into or exercisable for common stock, in any transaction or series of transactions if (i) the common stock to be issued has, or will have upon issuance, voting power equal to or in excess of 20% of the voting power outstanding before the issuance of such stock or of securities convertible into or exercisable for common stock, or (ii) the number of shares of common stock to be issued is, or will be upon issuance, equal to or in excess of 20% of the number of shares of common stock outstanding before the issuance of the common stock or of securities convertible into or exercisable for common stock (the “Issuance Proposal”). If the Company obtains stockholder approval, the Convertible Notes will be convertible, subject to various conditions and during certain periods, into cash, shares of the Company’s common stock or a combination of cash and shares of the Company’s common stock, at the Company’s election. If the Issuance Proposal is not approved in accordance with NYSE Rule 312.03(c) prior to the relevant conversion date, the Company will be required to pay to holders in respect of each $1,000 principal amount of Convertible Notes being converted solely an amount in cash as if the Company had elected a “cash settlement.”


At the Special Meeting, in accordance with NYSE Rule 312.03(c), you will be asked to consider and vote upon proposals to (i) elect ten directors, (ii) ratify the appointment of our independent registered public accounting firm for 2020, (iii) approve, on a proposal toan advisory basis, the compensation of our named executive officers, (iv) approve, on an advisory basis, the Issuance Proposal.

Unless and until the Issuance Proposal is approved by the Company’s stockholders, the conversion option that is partfrequency of the Convertible Notes will be accounted for as a derivative liability pursuant to accounting standards relating to derivative instruments and hedging activities (notwithstanding other factors to be evaluated by the Company each reporting period regarding the classification of derivative instruments).

For each financial statement period after issuance of the Convertible Notes, a hedge gain (or loss) will be reported in the Company’s income statement to the extent the valuation of the derivative liability changes from the previous period as a result of changes in the market price of the Company’s common stock or changes in other valuation inputs and assumptions. For example, if the stock price increases, the value of the option increases and there would be a hedge loss reported in the period. This could result in significant fluctuations in the Company’s consolidated statement of comprehensive income (loss) from period to period and have a material adverse effectfuture advisory votes on the Company’s earnings per share. In addition, if the Company is required to settle its obligations in respect of the Convertible Notes solely in cash, the Company’s cash flow and liquidity position could be adversely impacted.

Our Board of Directors believes that the Issuance Proposal is in the best interests of the Company and its stockholders and, therefore, recommends that you vote “FOR” the Issuance Proposal.

The proxy statement attached to this letter provides you with information about the Issuance Proposal and the Special Meeting of the Company’s stockholders. We encourage you to read the entire proxy statement carefully. You may also obtain more information about the Company from documents we have filed with the U.S. Securities and Exchange Commission. See “Where You Can Find Additional Information” in the accompanying proxy statement.

Regardless of the number of sharescompensation of our common stock you own, your vote is important. Whether or not you plan to attend the Special Meeting, please take the time to submit a proxy by following the instructions on your proxy card as soon as possible. You may do soby completing, signing, dating,named executive officers, and returning the enclosed proxy card by mail, or you may submit your proxy by telephone or electronically through the Internet, as further described on the proxy card. If your shares of common stock are held in an account at a broker, dealer, commercial bank, trust company, or other nominee, you should instruct such broker or other nominee how to vote in accordance with the voting instruction form furnished by such broker or other nominee.

Voting by proxy will not prevent you from voting your shares in person if you subsequently choose to attend the Special Meeting.

Thank you for your cooperation and continued support.

Sincerely,

Bruce Lucas

Chairman & Chief Executive Officer

October 31, 2017

THE ACCOMPANYING PROXY STATEMENT IS DATED OCTOBER 31, 2017 AND IS FIRST BEING MAILED TO STOCKHOLDERS ON OR ABOUT OCTOBER 31, 2017.


HERITAGE INSURANCE HOLDINGS, INC.

2600 MCCORMICK DRIVE, SUITE 300

CLEARWATER, FLORIDA

NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

To Be Held on December 1, 2017

To the Stockholders of Heritage Insurance Holdings, Inc.:

Notice is hereby given that a special meeting (the “Special Meeting”) of stockholders of Heritage Insurance Holdings, Inc. (the “Company”) will be held on December 1, 2017, at 10:00 a.m., Eastern Time, at 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759:

1. To consider and vote on a proposal to approve, pursuant to Rule 312.03(c) of the New York Stock Exchange Listed Company Manual, the issuance of our common stock upon the conversion of our Convertible Notes (the “Issuance Proposal”);

2. To consider and vote on a proposal to adjourn or postpone the Special Meeting, if necessary, to solicit additional proxies (the “Adjournment Proposal” and together with the Issuance Proposal, the “Proposals”); and

3. To(v) transact such other business as may properly come before the Special Meeting and any adjournments or postponements thereof.meeting.

The Company’s Board of Directors recommends that stockholders vote “FOR” each of the Issuance Proposal and the Adjournment Proposal.

Only stockholders of record of our common stock as of the close of business on October 16, 2017, the “Record Date,” are entitled to receive notice of, and to vote at, the Special Meeting and at any adjournment or postponement of the Special Meeting. Only matters referred to in this notice of the Special Meeting, and those which are incidental and germane to such matters, may be discussed.

The approval of the Issuance Proposal requires the affirmative vote of a majority of the shares of our common stock voting thereon at a meeting at which a quorum is present. The approval of the Adjournment Proposal requires the affirmative vote of a majority of the shares of our common stock present and entitled to vote at the Special Meeting, whether or not a quorum is present.

Even if you plan to attend the Special Meeting in person, we request that you submit a proxy by following the instructions on your proxy card as soon as possible and thus ensure that your shares will be represented at the Special Meeting if you are unable to attend. Please do so by completing, signing, dating, and returning the enclosed proxy card by mail, or you may submit your proxy by telephone or electronically through the Internet, as further described on the proxy card. If you sign, date, and return your proxy card without indicating how you wish to vote, your vote will be counted as a vote “FOR” the Issuance Proposal (and, if necessary and appropriate, the Adjournment Proposal). If your shares are held in an account at a broker, dealer, commercial bank, trust company, or other nominee, you should instruct such broker or other nominee how to vote in accordance with the voting instruction form furnished by such broker or other nominee.

Whether you attend the Special Meeting or not, any proxy given pursuant to this solicitation may be revoked by the person giving it at any time before it is voted. A proxy may be revoked in writing to the


Company’s Corporate Secretary, at or before taking of the vote at the Special Meeting. A written notice of revocation or a duly executed proxy, in either case dated later than the prior proxy relating to the same shares will be treated as the final vote.

A proxy may also be revoked by attending the Special Meeting and voting in person, although attendance at the Special Meeting will not itself revoke a proxy. Any written notice of revocation or subsequent proxy should be sent so as to be delivered to Steven Martindale, Chief Financial Officer and Secretary, Heritage Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759, or hand delivered to Steven Martindale, at or before the taking of the vote at the Special Meeting.

If you hold your shares through a broker, dealer, commercial bank, trust company or other nominee, you should follow the instructions of such broker or other nominee regarding revocation of proxies.

Your vote is important. Whether or not you plan to attend the Special Meetingmeeting, your vote is important. You may vote by signing, dating and returning your proxy card in the enclosed proxy envelope, by calling the toll free number on the proxy card or via the Internet using the instructions on the proxy card.

We currently intend to hold the annual meeting of stockholders in person. However, we are actively monitoring the coronavirus, orCOVID-19, and are sensitive to the public health and travel concerns that our stockholders may have, as well as protocols that federal, state, and local governments may impose. If it is not possible or advisable to hold the annual meeting of stockholders in person, it is important that your shareswe will announce alternative arrangements for the meeting as promptly as practicable, which may include switching to a virtual meeting format, or changing the time, date or location of the annual meeting of stockholders. Any such change will be represented. announced via press release and the filing of additional proxy materials with the Securities and Exchange Commission.

We ask thatlook forward to seeing you vote your shares as soon as possible.at the meeting.

Sincerely yours,

 

LOGO

Bruce Lucas

Chairman and Chief Executive Officer

We mailed a Notice of Internet Availability of Proxy Materials containing instructions on how to access our proxy statement and annual report on or about April 28, 2020.

This proxy statement and our 2019 Annual Report are available online at

http://www.edocumentview.com/HRTG.


LOGO

NOTICE OF 2020 ANNUAL MEETING

OF STOCKHOLDERS

By OrderDate and Time:Monday, June 22, 2020 at 10:00 a.m. (ET)
Location:The Grand Hyatt Tampa Bay, 2900 Bayport Dr., Tampa, Florida 33607
Admission:When you arrive at the annual meeting, you must present photo identification, such as a driver’s license. Beneficial owners must also provide evidence of stock holdings, such as a recent brokerage account or bank statement.
Record Date:April 23, 2020
Voting:Each share of common stock entitles you to one vote on each matter to be voted on at the annual meeting. Cumulative voting is not permitted.
Items of Business:

(1) To elect ten members of the Board of Directors to serve until the 2021 Annual Meeting of Stockholders or until their respective successors are elected and qualified;

(2) To ratify the appointment of Plante & Moran, PLLC as the independent registered public accounting firm for the Company for the fiscal year ending December 31, 2020;

(3) To approve, on an advisory basis, the compensation of our named executive officers;

(4) To approve, on an advisory basis, the frequency of future advisory votes on the compensation of our named executive officers; and

(5) To transact such other business as may properly come before the meeting.

We currently intend to hold the 2020 Annual Meeting of Stockholders in person. However, we are actively monitoring the coronavirus, orCOVID-19, and are sensitive to the public health and travel concerns that our stockholders may have, as well as protocols that federal, state, and local governments may impose. If it is not possible or advisable to hold the 2020 Annual Meeting of Stockholders in person, we will announce alternative arrangements for the meeting as promptly as practicable, which may include switching to a virtual meeting format, or changing the time, date or location of the 2020 Annual Meeting. Any such change will be announced via press release and the filing of additional proxy materials with the Securities and Exchange Commission.


PROXY SUMMARY

This summary highlights information contained elsewhere in this proxy statement. This summary does not contain all of the information you should consider, and you should read the entire proxy statement carefully before voting.

Items to be Voted on at the 2020 Annual Meeting of Stockholders

Proposals

Board of Directors’
Recommendation

PROPOSAL 1

Elect ten members of the Board of Directors to serve until the 2021 annual meeting of stockholders or until their respective successors are elected and qualified.

FOR
PROPOSAL 2

Ratify the appointment of Plante & Moran, PLLC as the independent registered public accounting firm for the Company for the fiscal year ending December 31, 2020.

FOR
PROPOSAL 3

Approve, on an advisory basis, the compensation of our named executive officers, which we refer to as “Say on Pay.”

FOR
PROPOSAL 4Approve, on an advisory basis, the frequency of future advisory votes on the compensation of our named executive officers, which we refer to as “Say on Frequency.”FOR the option of every one year

Director Nominees

Committee Memberships

Name

Director SinceIndependentACCCCGN

Bruce Lucas (Chairman and CEO)

2012No

Richard Widdicombe (President)

2012No

Pete Apostolou

2012Yes

Irini Barlas

2014YesC, FM

Mark Berset

2019No

Steven Martindale

2018No

Chief James Masiello

2014YesCM

Nicholas Pappas

2014YesMC

Joseph Vattamattam

2014YesM

Vijay Walvekar

2012YesMM

AC:

Audit Committee

CGN:

Corporate Governance and Nominating Committee

CC:

Compensation Committee

M:

Member

C:

Chair

F:

Financial Officer and SecretaryExpert

Corporate Governance

We are committed to high standards of ethical and business conduct and strong corporate governance practices. This commitment is highlighted by the practices described below.

AnnualElections: Our directors are elected annually forone-year terms.

Clearwater, Florida

October 31, 2017


SUMMARY VOTING INSTRUCTIONS

Ensure that your sharesDirectorIndependence: A majority of our common stock can be voted at the Special Meeting by submitting your proxy or contacting your broker, dealer, commercial bank, trust company, or other nominee.director nominees are independent, and our key Board committees (Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee) are comprised entirely of independent directors.

If your shares are registered directly


NoShareholderRightsPlan. We do not currently have in your name with the Company’s transfer agent, Computershare Investor Services, you are consideredplace, nor have we ever had, a stockholder of record with respect to those shares. If your shares are held in a bank or brokerage account, you are considered the beneficial owner of those shares.

If you are a stockholder of record, you will receive only one notice or proxy card for all the shares you hold in certificate form, book-entry form, and in any Company benefit plan.

If you are a beneficial owner, you will receive voting instruction information from the bank, broker or other nominee through which you own your shares of common stock.

If you sign, date, and return your proxy card without indicating how you wish to vote, your vote will be countedshareholder rights plan, commonly known as a vote “FOR”“poison pill.”

Performance Highlights

Key achievements for 2019 include:

Gross premiums written of $937.9 million, up 1.6% year-over-year, including 8.1% growth outside Florida that was partly offset by a 3.9% decline in Florida related to exposure management efforts in the Issuance Proposalstate.

Grosspremiums-in-force of $940.6 million, up 1.8% year-over-year, including 8.7% growth outside Florida.Policies-in-force of 531,945, up 3.2% year-over-year.

Profitable 96.5% net combined ratio despite severe weather losses, better than the 108.8% peer group median, which peer group includes other publicly held coastal property insurers (FedNat Holding Company, HCI Group, Inc., Kingstone Companies, Inc., United Insurance Holdings Corp., and if necessary and appropriate, the Adjournment Proposal.

For additional questions regarding the Issuance Proposal, assistance in submitting proxies or voting shares of our common stock, or to request additional copies of the proxy statement or the enclosed proxy card, please contact Investor Relations, HeritageUniversal Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater,).

Achieved a $10 million reinsurance cost reduction due to careful portfolio optimization and planning.

Favorable prior year reserve development of $3.7 million, reflecting a0.8-point benefit to the net combined ratio, better than the coastal peer group’s adverse4.9-point median impact.

Net income margin of 5.6% compared to coastal peer group’s median 0.2% margin.

EBITDA margin of 11.7% compared to coastal peer group’s median 3.1% margin.

Book value per share increased to $15.66, up 8.5% fromyear-end 2018, compared to 2.4% median increase for the coastal peer group.

Successful execution of ourde-risking and diversification strategy, with the proportion of our total insured value stemming from the high-risk, volatileTri-County Florida 33759, telephone: (727) 362-7200 or Georgeson LLC, telephone: 1 (877) 278-9670 (toll free)region dropping by 210 basis points year-over-year to 6.3%.

Strongyear-end capital position with $448.8 million of equity capital.

Repurchased 1,134,686 shares for $16.2 million at an average price of $14.26 per share, 8.9% belowyear-end 2019 book value per share. Total capital returned to shareholders of $23.3 million, including $0.06 per share regular quarterly dividend.


Proxy Statement for the Annual Meeting of Stockholders of

HERITAGE INSURANCE HOLDINGS, INC.

To Be Held on June 22, 2020

TABLE OF CONTENTS

 

Page

PROXY STATEMENT

   1 

QUESTIONS AND ANSWERS ABOUT THE SPECIAL MEETING AND THE PROPOSALSQuestions and Answers about Voting and the Annual Meeting

   1 

ISSUANCE PROPOSAL—APPROVAL OF THE ISSUANCE OF COMPANY COMMON STOCK UPON CONVERSION OF THE CONVERTIBLE NOTESPROPOSALS TO BE VOTED ON

4

Proposal 1: Election of Directors

4

Proposal 2: Ratification of Appointment of Independent Registered Public Accounting Firm

   8 

ADJOURNMENT PROPOSAL—APPROVAL OF THE ADJOURNMENT OR POSTPONEMENT OF THE SPECIAL MEETINGProposal 3: Advisory Vote on Executive Compensation

   129 

SECURITY OWNERSHIPProposal 4: Advisory Vote on Frequency of Future Advisory Votes on Executive Compensation

10

BOARD OF CERTAIN BENEFICIAL OWNERSDIRECTORS AND MANAGEMENTCORPORATE GOVERNANCE

11

Board Leadership Structure

11

Board of Directors Role in Risk Oversight

11

Meetings and Committees of the Board of Directors

11

Director Independence

   13 

OTHER MATTERSCode of Business Conduct and Ethics

13

Governance Documents

14

Communications with Directors

14

Attendance at Annual Meeting

14

EXECUTIVE OFFICERS

   15 

PROXY SOLICITATION AND COSTS

15

WHERE YOU CAN FIND MORE INFORMATION

15

INFORMATION INCORPORATED BY REFERENCE

15

AVAILABILITY OF FORM 10-K AND ANNUAL REPORT TO STOCKHOLDERSSTOCK OWNERSHIP

   16 

Security Ownership of Certain Beneficial Owners and Management

16

Delinquent Section 16(a) Reports

17

COMPENSATION DISCUSSION AND ANALYSIS

18

COMPENSATION COMMITTEE REPORT

23

EXECUTIVE COMPENSATION

24

Summary Compensation Table

24

Grants of Plan-Based Awards

25

Stock Vested

26

Outstanding Equity Awards at 2019 FiscalYear-End

26

Employment Agreements

26

Estimated Payments Following Termination or Change in Control

29

CEO Pay Ratio

32

DIRECTOR COMPENSATION

34

2019 Director Compensation

34


AUDIT COMMITTEE REPORT

35

FEES BILLED FOR SERVICES RENDERED BY INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

36

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

37

OTHER INFORMATION

38

Stockholder Proposals for the 2021 Annual Meeting

38

Expenses of Solicitation

38

“Householding” of Proxy Materials

38

 

Important Notice Regarding the Availability of Proxy Materials for the Special

Meeting of Stockholders to be Held on December 1, 2017

This Proxy Statement is available, free of charge, at http://www.investorvote.com/HRTG.

i


HERITAGE INSURANCE HOLDINGS, INC.

2600 McCormick Drive Suite 300

Clearwater, Florida 33759

PROXY STATEMENT

This proxy statement sets forth information relating toand enclosed proxy card are being furnished commencing on or about April 28, 2020 in connection with the solicitation of proxies by the Board of Directors of Heritage Insurance Holdings, Inc. (the “Company”) in connection with, a Delaware corporation. In this proxy statement, we refer to Heritage Insurance Holdings, Inc. as the Company’s special“Company,” “we,” “our” or “us” and the Board of Directors as the “Board.” We are sending the proxy materials because the Board is seeking your permission (or proxy) to vote your shares at the annual meeting of stockholders (the “Special Meeting”) or any adjournment or postponement of the Special Meeting.on your behalf. This proxy statement presents information that is being furnished by our Boardintended to help you in reaching a decision on voting your shares of Directors for usecommon stock. Only common stockholders of record at the Specialclose of business on April 23, 2020, the record date, are entitled to vote at the meeting, with each share entitled to one vote. We have no other voting securities other than our common stock.

Questions and Answers about Voting and the Annual Meeting of stockholders to be held at

When and where is the Annual Meeting being held?

We will hold the annual meeting on December 1, 2017June 22, 2020, at 10:00 a.m. (ET), Eastern Time. This proxy statementat the Grand Hyatt Tampa Bay, 2900 Bayport Dr., Tampa, Florida 33607.

We currently intend to hold the annual meeting in person. However, we are actively monitoring the coronavirus, orCOVID-19, and form of proxy are first being mailedsensitive to stockholders on or about October 31, 2017, tothe public health and travel concerns that our stockholders may have, as well as protocols that federal, state, and local governments may impose. If it is not possible or advisable to hold the annual meeting in person, we will announce alternative arrangements for the meeting as promptly as practicable, which may include switching to a virtual meeting format, or changing the time, date or location of the annual meeting. Any such change will be announced via a press release, which will be available at our website, www.heritagepci.com on the “Investors” page under the heading “News Releases,” and filed as definitive additional soliciting materials with the Securities and Exchange Commission.

Who can attend the Annual Meeting?

Only record or beneficial owners of the Company’s common stock or their proxies may attend the annual meeting in person. When you arrive at the annual meeting, you must present photo identification, such as a driver’s license. Beneficial owners must also provide evidence of stock holdings, such as a recent brokerage account or bank statement.

Who can vote at the Annual Meeting?

The record date for the annual meeting is April 23, 2020. You may vote all shares of the Company’s common stock that you owned as of the close of business on October 16, 2017 (the “Record Date”).

QUESTIONS AND ANSWERS ABOUT THE SPECIAL MEETING

AND THE PROPOSALS

The following questions and answers address briefly some questions you may have regarding the Special Meeting and the Proposals (as defined below). These questions and answers may not address all questions that may be important to you as a stockholder of the Company. Please refer to the more detailed information contained elsewhere in this proxy statement and the documents referred to or incorporated by reference in this proxy statement.

Q:Why did I receive these proxy materials?

A:         We are providing these proxy materials in connection with the solicitation by our Board of Directors of proxies to be voted at the Special Meeting in connection with the issuancedate. Each share of common stock upon the conversion of our Convertible Notes (as defined below).

On August 16, 2017, the Company completed the offering (the “Offering”) of $125,000,000 aggregate principal amount of 5.875% convertible senior notes due 2037 (the “Convertible Notes”) in a private placement transaction pursuantentitles you to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”), with Citigroup Global Markets Inc., as the initial purchaser (the “Initial Purchaser”). On September 7, 2017, the Company completed a private placement of an additional $11,750,000 aggregate principal amount of the Convertible Notes to the Initial Purchaser. The total net proceeds from the offering, after deducting discounts, commissions and estimated offering expenses payable by the Company, were approximately $132.0 million. The Company utilized approximately $40 million of the proceeds to repurchase shares of the Company’s common stock. The Company intends to use the remainder of the net proceeds from the Offering to finance the cash portion of the acquisition of NBIC Holdings, Inc., the parent company of Narragansett Bay Insurance Company, which is expected to close as early as the fourth quarter of 2017.

The conversion of all of the outstanding Convertible Notes into common stock would result in the issuance of more than 20% of the Company’s voting power and shares of common stock outstanding prior to such issuance which, as described below, requires stockholder approval under the rules of the NYSE. Accordingly, the Convertible Notes currently are convertible only into cash unless and until stockholder approval is obtained.

Because the Company’s common stock is listed on the NYSE, the Company is subject to the NYSE’s rules and regulations. NYSE Rule 312.03(c) requires stockholder approval prior to the issuance of common stock, or securities convertible into or exercisable for common stock, in any transaction or series of transactions if (i) the common stock to be issued has, or will have upon issuance, voting

power equal to or in excess of 20% of the voting power outstanding before the issuance of such stock or of securities convertible into or exercisable for common stock, or (ii) the number of shares of common stock to be issued is, or will be upon issuance, equal to or in excess of 20% of the number of shares of common stock outstanding before the issuance of the common stock or of securities convertible into or exercisable for common stock (the “Issuance Proposal”).

At the Special Meeting, in accordance with NYSE Rule 312.03(c), you will be asked to consider andone vote on a proposal to approve the Issuance Proposal.

Unless and until the Issuance Proposal is approved by the Company’s stockholders, the conversion option that is part of the Convertible Notes will be accounted for as a derivative liability pursuant to accounting standards relating to derivative instruments and hedging activities (notwithstanding other factors to be evaluated by the Company each reporting period regarding the classification of derivative instruments).

For each financial statement period after issuance of the Convertible Notes, a hedge gain (or loss) will be reported in the Company’s income statement to the extent the valuation of the derivative liability changes from the previous period as a result of changes in the market price of the Company’s common stock or changes in other valuation inputs and assumptions. For example, if the stock price increases, the value of the option increases and there would be a hedge loss reported in the period. This could result in significant fluctuations in the Company’s consolidated statement of comprehensive income (loss) from period to period and have a material adverse effect on the Company’s earnings per share. In addition, if the Company is required to settle its obligations in respect of the Convertible Notes solely in cash, the Company’s cash flow and liquidity position could be adversely impacted.

Our Board of Directors believes that the Issuance Proposal is in the best interests of the Company and its stockholders and, therefore, recommends that you vote “FOR” the Issuance Proposal.

Q:What items of business will be voted on at the Special Meeting?

A:         The business expecteditem to be voted on at the Special Meeting is considering approval of the following proposals:

To consider and vote on a proposal to approve, as required pursuant to NYSE Rule 312.03(c), the Issuance Proposal;

To consider and vote on the Adjournment Proposal, as necessary and appropriate; and

To consider and transact such other business as may properly come before the Special Meeting and any adjournments or postponements thereof.

To be properly brought before the Special Meeting, any additional items of business must be presented in accordance with applicable law and the Company’s by-laws. If businessannual meeting. Cumulative voting is not properly brought beforepermitted. On the Special Meeting, there will not be an opportunity to discuss any such matters at the Special Meeting.

Q:Where and when is the Special Meeting?

A:         The Special Meeting will be held at 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759 on December 1, 2017 at 10:00 a.m., Eastern Time.

Q:Who can attend and vote at the Special Meeting?

A:         You are entitled to receive notice of and to attend and vote at the Special Meeting, or any postponement or adjournment thereof, if, as of the close of business on October 16, 2017, the Record Date, you were a holder of record of our common stock.

As of the Record Date, there were 24,400,174 outstandingdate, 28,212,052 shares of our common stock each of whichwere outstanding.

Will my vote be disclosed to anyone?

Your vote is entitledconfidential and will not be disclosed to oneany officer, director or employee, except in certain limited circumstances, such as when you request or consent to disclosure.

How can I vote on each matter to come before the Special Meeting.

If you wishif I am unable to attend the Special MeetingAnnual Meeting?

If your shares of common stock are held in your name, you can vote your shares on items presented at the annual meeting or by proxy. There are three ways to vote by proxy:

1.

By Telephone — You can vote by telephone by calling1-800-652-VOTE (8683) and following the instructions on the proxy card;

2.

By Internet — You can vote over the Internet by following the instructions on the proxy card; or

3.

By Mail — You can vote by mail by signing, dating and mailing the enclosed proxy card.

How can I vote if my shares are held through a broker?

If your shares are held in ana stock brokerage account ator by a broker, dealer, commercial bank trust company, or other nominee, (i.e.,you are considered the beneficial owner of shares held in “street name”),name,” and your broker, bank or nominee is considered the stockholder of record with respect to those shares. As the beneficial owner, you will needhave the right to bringdirect your broker, bank or nominee on how to vote and are also invited to attend the annual meeting with proper evidence of stock holdings, such as a copy of yourrecent brokerage account or bank statement. Street name stockholders should check the voting instruction cardcards used by their brokers or statement reflectingnominees for specific instructions on methods of voting. If your share ownershipshares are held in street name, you must contact your broker or nominee to revoke your proxy.

If you hold shares through a broker, follow the voting instructions you receive from your broker. If you want to vote in person at the annual meeting, you must obtain a legal proxy from your broker and present it at the annual meeting. If you do not submit voting instructions to your broker, your broker may still be permitted to vote your shares in certain cases. Brokers may vote your shares as described below.

Non-discretionary Items. All items, other than the ratification of the appointment of the Company’s independent registered public accounting firm, are“non-discretionary” items. If you do not direct your broker, your broker cannot vote your shares onnon-discretionary items. We refer to these as “brokernon-votes.” As such, it is critically important that you submit your voting instructions if you want your shares to count fornon-discretionary items, such as the election of directors. Your shares will remain unvoted for such items if your broker does not receive instructions from you.

Discretionary Items. The ratification of the appointment of the Company’s independent registered public accounting firm is a “discretionary” item. Brokers that do not receive instructions from beneficial owners may vote uninstructed shares in their discretion.

What is the quorum required for the meeting to be held?

In order to carry on the business of the meeting, we must have a quorum. This means that stockholders representing a majority of the common stock issued and outstanding as of the Record Date. “Street name” holders who wish to vote at the Special Meeting will need to obtain a proxy from the broker, dealer, commercial bank, trust company, or other nominee that holds their shares.

Q:What do I need to bring in order to attend the Special Meeting?

A:         You will need to bring the admission ticket mailed to you with this proxy statement and a form of personal photo identification in order to be admitted to the Special Meeting.

Q:How many shares must be present to conduct business at the Special Meeting?

A:         A quorum is necessary to hold a valid meeting of stockholders. For each of the Proposals to be presented at the Special Meeting, the holders of a majority of shares of our common stock outstanding on the Record Date,record date must be present at the Special Meeting,annual meeting, either in person or by proxy. If you vote—including by Internet, telephone or proxy, card—your shares voted willfor there to be counted towards the quorum for the Special Meeting. Abstentions are counted as present for the purpose of determining a quorum; broker non-votes are not counted for the purpose of determining the presence of a quorum at the Special Meeting as the Proposals to be considered would not be evaluated as routine by the NYSE.

Q:What are my voting choices?

A:         You may vote “FOR” or “AGAINST” or you may “ABSTAIN” from voting on any Proposal to be voted on at the Special Meeting. Your shares will be voted as you specifically instruct. If you sign your proxy or voting instruction card without giving specific instructions, your shares will be voted in accordance with the recommendations of our Board of Directorsannual meeting. Abstentions and in the discretion of the proxy holders on any other matters that properly come before the meeting. If you return your proxy card and “ABSTAIN” from voting, it will have the same effect as a vote against the Issuance Proposal and the Adjournment Proposal.

Q:What vote is required to approve the Proposals?

A:         The Issuance Proposal requires the affirmative vote of a majority of the shares of our common stock voting thereon at a meeting at which a quorum is present. Under applicable NYSE rules, abstentionsbrokernon-votes are counted as present for purposes of determining a quorum and are also counted as shares voted with respect to such proposal, and therefore, if you return your proxy card and “ABSTAIN” from voting, it will have the same effect as a vote against the Issuance Proposal. The Adjournment Proposal requires the affirmative vote of a majority of the shares of our common stock present and entitled to vote at the Special Meeting, whether or not a quorum is present.

Q:How many shares of common stock are issuable upon conversion of the Convertible Notes?

A:         Upon conversion of all of the Convertible Notes, the Company would issue approximately 9,165,860 shares of common stock, representing approximately 37.6% of the total outstanding shares as of the Record Date, assuming (i) the Company elects to settle all conversions entirely in shares of common stock and (ii) such conversions occur at the initial conversion rate of 67.0264 shares of common stock per $1,000 principal amount of Convertible Notes.

Q:What will happen if the Issuance Proposal is not approved?

A:         If the Issuance Proposal is not approved prior to the relevant conversion date, the Company will be required to pay to holders in respect of each $1,000 principal amount of Convertible Notes being converted solely an amount in cash as if the Company had elected a “cash settlement”.

Unless and until the Issuance Proposal is approved by the Company’s stockholders, the conversion option that is part of the Convertible Notes will be accounted for as a derivative liability pursuant to accounting standards relating to derivative instruments and hedging activities (notwithstanding other factors to be evaluated by the Company each reporting period regarding the classification of derivative instruments).

For each financial statement period after issuance of the Convertible Notes, a hedge gain (or loss) will be reported in the Company’s income statement to the extent the valuation of the derivative liability changes from the previous period as a result of changes in the market price of the Company’s common stock or changes in other valuation inputs and assumptions. For example, if the stock price increases, the value of the option increases and there would be a hedge loss reported in the period. This could result in significant fluctuations in the Company’s consolidated statements of income (loss) and comprehensive income (loss) from period to period and have a material adverse effect on the Company’s earnings per share. In addition, if the Company is required to settle its obligations in respect of the Convertible Notes solely in cash, the Company’s cash flow and liquidity position could be adversely impacted.

Whether the Issuance Proposal is approved at the Special Meeting will have no effect on the acquisition of NBIC Holdings, Inc.

Q:How does the Company’s Board of Directors recommend that I vote?

A:         Our Board of Directors, after careful consideration, unanimously recommends that our stockholders vote“FOR” the approval of the Issuance Proposal and“FOR” the Adjournment Proposal.

Q:How will our directors and executive officers vote on the Proposals?

A:         Our directors and current executive officers have informed us that, as of the date of this proxy statement, they intend to vote all of their shares of our common stock in favor of the approval of each of the Proposals. As of the Record Date, excluding any shares issuable upon the exercise of currently outstanding options, our directors and current executive officers owned, in the aggregate, shares of our common stock, representing collectively approximately 14.6% of the votes eligible to be cast at the Special Meeting.

Q:What do I need to do now?

A:         We urge you to read this proxy statement carefully and to consider how approving the Proposals affects you. Then simply mail your completed, dated and signed proxy card in the enclosed return envelope as soon as possible so that your shares can be voted at the Special Meeting of our stockholders. Holders of record may also vote by telephone or the Internet by following the instructions on the proxy card.

Q:What happens if I do not respond or if I respond and fail to indicate my voting preference or if I abstain from voting?

A:         If you fail to sign, date, and return your proxy card or fail to vote by telephone or Internet as provided on your proxy card, your shares will not be counted towards establishing a quorum but brokernon-votes are not considered “present” for the Special Meeting, which requires holders representing a majoritypurposes of the outstanding shares of our common stock to be present in person or by proxy. If you respond and do not indicate your voting preference, we will countonnon-discretionary items.

Can I change my vote after I return my proxy card?

You can revoke your proxy as a vote in favor of the approval of each of the Proposals.

Q:If my shares are held in “street name” by my broker, dealer, commercial bank, trust company, or other nominee, will such broker or other nominee vote my shares for me?

A:         You should instruct your broker or other nominee on how to vote your shares using the instructions provided by such broker or other nominee. Absent specific voting instructions, brokers or other nominees who hold shares of Company common stock in “street name” for customers are prevented by the NYSE Rules from exercising voting discretion in respect of non-routine or contested matters. The Company expects that when the NYSE evaluates the Proposals to be voted on at the Special Meeting to determine whether each Proposal is a routine or non-routine matter, the Proposals would not be evaluated as routine. Shares not voted by a broker or other nominee because such broker or other nominee does not have instructions or cannot exercise discretionary voting power with respect to one or more Proposals are referred to as “broker non-votes”. Such broker non-votes may not be counted for the purpose of determining the presence of a quorum at the Special Meeting in the absence of a routine proposal. It is important that you instruct your broker or other nominee on how to vote your shares of Company common stock held in “street name” in accordance with the voting instructions provided by such broker or other nominee.

Q:How do I vote?

A:         If you are aregistered stockholder (i.e., you hold your shares in your own name through our transfer agent, Computershare Investor Services, and not through a broker, bank, or other nominee that holds shares for your account in “street name”), you may vote by proxy via the Internet, by telephone, or by mail by following the instructions provided on the proxy card. Proxies submitted by telephone or through the Internet must be received by 11:59 p.m., Eastern Time, on November 30, 2017. Please see the proxy card provided to you for instructions on how to submit your proxy by telephone or the Internet. Stockholders of record who attend the Special Meeting may vote in person by obtaining a ballot from the inspector of elections.

If you are abeneficial owner of shares (i.e., your shares are held in the name of a brokerage firm, bank or a trustee), you may vote by proxy by following the instructions provided in the vote instruction form or other materials provided to you by the brokerage firm, bank, or other nominee that holds your shares. To vote in person at the Special Meeting, you must obtain a legal proxy from the brokerage firm, bank, or other nominee that holds your shares.

Q:Can I change my vote after I have mailed my proxy card?

A:         Yes. Whether you attend the Special Meeting or not, any proxy given pursuant to this solicitation may be revoked by the person giving it at any time before it is voted. A proxy may be revoked in writingyour shares are voted by (1) delivering a written revocation notice prior to the Company’s Corporate Secretary, at or before taking of the vote at the Special Meeting. A written notice of revocation or a duly executed proxy, in either case later dated than the prior proxy relatingannual meeting to the same shares, will be treated as the final vote.

A proxy may also be revoked by attending the Special Meeting and voting in person, although attendance at the Special Meeting will not itself revoke a proxy. Any written notice of revocation or subsequent proxy should be sent so as to be delivered to Steven Martindale,Kirk Lusk, Chief Financial Officer, and Secretary, Heritage Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759,33759; (2) submitting a

later-dated proxy that we receive no later than the conclusion of voting at the annual meeting; or (3) voting in person at the annual meeting. Attending the annual meeting does not revoke your proxy unless you vote in person at the meeting. If your shares are held in street name, you must contact your broker or nominee to change your vote or obtain a proxy to vote your shares if you wish to cast your vote in person at the meeting.

What is the vote required to elect directors?

Directors will be elected by a plurality of the votes present in person or hand deliveredby proxy and entitled to Steven Martindale,vote at the annual meeting. A “plurality” means that the individuals who receive the largest number of votes are elected as directors up to the maximum number of directors to be elected at the annual meeting. Abstentions will not have an impact on the election of directors.

What is the vote required to adopt all other proposals on the agenda?

The ratification of Plante & Moran, PLLC’s appointment as independent registered public accounting firm requires the affirmative vote of a majority of the shares of common stock represented at the annual meeting and entitled to vote thereon. Abstentions will have the effect of a vote against the ratification of the appointment of Plante & Moran, PLLC.

Proposals 3 and 4 are advisory votes. This means that while we ask stockholders to approve resolutions regarding Say on Pay and Say on Frequency, these are not actions that require stockholder approval. Approval of the Say on Pay proposal requires the affirmative vote of a majority of the shares of common stock represented at the annual meeting and entitled to vote thereon. Abstentions will have the effect of a vote against the approval of the Say on Pay proposal. For the Say on Frequency proposal, we will consider that the stockholders have recommended the option (three, two or beforeone year) that receives the takinggreatest number of votes cast. Although the vote on these proposals arenon-binding, our Board and its Compensation Committee will review the results of the vote and take them into account in making determinations concerning executive compensation and the frequency of such advisory vote.

What are the consequences if I choose not to vote on a specific proposal?

You may “withhold” your vote with respect to any nominee in the election of directors and may “abstain” from voting on the other proposals. Shares “abstaining” from voting on any proposal will be counted as present at the Special Meeting.

If you hold your shares throughannual meeting for purposes of establishing the presence of a broker, dealer, commercial bank, trust company, or otherquorum. “Withhold” votes with respect to any nominee you should follow the instructions of such broker or other nominee regarding revocation of proxies.

Q:Am I entitled to appraisal rights?

A:         No. Youfor director will have no right under Delaware laweffect on the election of directors. Abstentions will have the effect of a vote against the ratification of the appointment of Plante & Moran, PLLC as independent registered public accounting firm for fiscal year 2020. Brokernon-votes will have no effect on the election of directors, Say on Pay or Say on Frequency. There will be no brokernon-votes with respect to seek appraisalthe ratification of your shares of our common stock in connection withPlante & Moran, PLLC’s appointment as independent registered public accounting firm, as it is a discretionary item.

What happens if additional matters are presented at the Proposals.annual meeting?

 

Q:Where can I find the results of the voting?

A:         We intend to announce preliminary voting results atOther than the Special Meeting and will publish final results through a Current Report on Form 8-K to be filed with the U.S. Securities and Exchange Commission (“SEC”) within four business days after the Special Meeting. The Current Report on Form 8-K will be available on the Internet at our website, http://investors.heritagepci.com/sec-filings.

Q:Who will pay for the cost of soliciting proxies?

A:         The Company is paying the costs of the solicitation of proxies. The Company has retained Georgeson LLC to assist in obtaining proxies by mail, facsimile, telephone or email from brokerage firms, banks, broker-dealers or other similar organizations representing beneficial owners of shares for the Special Meeting. The Company has agreed to pay such firm a fee of approximately $15,000.00 plus out-of-pocket expenses. Georgeson LLC may be contacted toll-free at 1-877-278-9670. The Company may also reimburse brokerage firms, banks, broker-dealers or other similar organizations for the cost of forwarding proxy materials to beneficial owners. In addition, certain of the Company’s directors, officers and regular employees, without additional compensation, may solicit proxies on the Company’s behalf in person, by telephone, by fax or by electronic mail. See “Proxy Solicitation and Costs”proposals described in this proxy statement, for further information.

Q:What is “householding” and how does it affect me?

A:         The SEC has adopted rules that permit companies and intermediaries, such as brokers,we are not aware of any other properly submitted business to satisfybe acted upon at the delivery requirements for proxy statements with respect to two or more stockholders sharing the same address by delivering a single proxy statement addressed to those stockholders. This process, which is commonly referred to as “householding,” potentially means extra convenience for stockholders and cost savings for companies.

annual meeting. If you grant a proxy, the persons named as proxy holders, Bruce Lucas, Richard Widdicombe and Ernie Garateix, will have the discretion to vote your shares on any additional matters properly presented for a vote at the annual meeting, including matters of which the Company did not receive notice fromtimely notice. If any of our nominees for director are unavailable, or are unable to serve or for good cause will not serve, the persons named as proxy holders will vote your broker that itproxy for such other candidate or candidates as may be nominated by the board of directors.

PROPOSALS TO BE VOTED ON

Proposal 1: Election of Directors

Nominees

The size of the Board is currently set at ten members. At the annual meeting, the stockholders will elect ten directors to serve until the 2021 annual meeting of stockholders or until their respective successors are elected and qualified. Any other vacancies occurring after the election may be filled by a majority vote of the remaining directors. In accordance with the Company’s Bylaws, a director appointed to fill a vacancy will be householding communicationsappointed to your address, householdingserve until the next annual meeting of stockholders.

Assuming a quorum is present, the ten nominees receiving the highest number of affirmative votes of shares entitled to be voted for them will continue until yoube elected as directors of the Company. Stockholders are notified otherwisenot entitled to cumulate votes in the election of directors. All nominees have consented to serve as directors, if elected. If any nominee is unable or until you revoke your consent. If,declines to serve as a director at the time of the annual meeting, the proxy holders may vote for any time, you no longer wishnominee designated by the present Board to participate in householding and would prefer to receive a separate proxy statement, please notify your broker directly or direct your written request to: Steven Martindale, Chief Financial Officer and Secretary, Heritage Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759, or by phone at (727) 362-7200.

Q:Can I obtain an electronic copyfill the vacancy. As of the date of proxy material?

A:         Yes, this proxy statement, the accompanying noticeBoard has no reason to believe that any of Special Meetingthe director nominees named herein will be unable or unwilling to serve as a director if elected.

The Company believes that its Board, as a whole, should encompass a range of talent, skill, diversity, experience and expertise enabling it to provide sound guidance with respect to the Company’s operations and interests. In addition to considering a candidate’s background, experience and accomplishments, candidates are reviewed in the context of the current composition of the Board and the proxy cardevolving needs of our business. Although the Company does not have a formal policy with regard to the consideration of diversity in identifying candidates, the Corporate Governance and Nominating Committee strives to nominate candidates with a variety of complementary skills so that, as a group, the Board will possess the appropriate level of talent, skills and expertise to oversee the Company’s business. The Company regularly assesses the size of the Board, whether any vacancies are availableexpected due to retirement or otherwise, and the need for particular expertise on the InternetBoard. The Company’s policy is to have atwww.investorvote.com/HRTG. least a majority of our directors qualify as “independent directors” as defined in the rules of the NYSE. Currently, six of our ten directors are independent. See page 13 for a further discussion of director independence.

The Corporate Governance and Nominating Committee seeks candidates with strong reputations and experience in areas relevant to the strategy and operations of the Company, particularly in industries and growth segments that the Company serves, as well as key geographic markets where it operates. Each of the director nominees holds or has held senior positions in complex organizations and has operating experience that meets this objective, as described below. In these positions, they have also gained experience in core management skills, such as strategic and financial planning, financial reporting, corporate governance, risk management and leadership development.

The Corporate Governance and Nominating Committee also believes that the nominees, each of whom is a current director, has the experience, expertise, integrity, sound judgment and ability to engage management in a collaborative fashion to collectively comprise an effective Board. In addition, the Corporate Governance and Nominating Committee believes that each of the nominees is committed to devoting significant time and energy to service on the Board and its committees.

The names of the director nominees, their ages as of April 23, 2020, their recent employment or principal occupation, the names of any public companies for which they currently serve as a director or have served as a director within the past five years, and their period of service as a Company director are set forth below.

 

Q:What happens if the Special Meeting is adjourned or postponed?

Name

Age

Position

Bruce Lucas

48Chairman and CEO

Richard Widdicombe

61President and Director

Pete Apostolou

45Director

Irini Barlas(1)(2)

48Director

Mark Berset

73Director

Steven Martindale

57Director

James Masiello(2)(3)

79Director

Nicholas Pappas(2)(3)

45Director

Joseph Vattamattam(1)

43Director

Vijay Walvekar(1)(3)

73Director

A:

(1)

Current member of our Audit Committee.

(2)

Current member of our Compensation Committee.

(3)

Current member of our Corporate Governance and Nominating Committee.

DIRECTOR NOMINEES

Bruce Lucas. Mr. Lucas has served on our Board since we began operations in August 2012. Mr. Lucas has served as our Chairman and CEO since May 2014 and served as our Chairman and Chief Investment Officer from August 2012 to May 2014. Prior to joining the Company, from January 2012 to August 2012, Mr. Lucas served as the Managing Member of IIM Holdings, II, LLC, an investment company. Prior to that, Mr. Lucas served as Chief Executive Officer of Infinity Investment Funds, a hedge fund, from April 2009 to December 2011. Prior to joining Infinity, Mr. Lucas was a restructuring attorney at Weil, Gotshal & Manges LLP. Mr. Lucas brings to the Board a critical link to management’s perspective in board discussions regarding the business and strategic direction of the Company.

Richard Widdicombe. Mr. Widdicombe has served on our Board and as our President since we began operations in August 2012. Mr. Widdicombe served as our Chief Executive Officer from August 2012 to May 2014. Prior to joining the Company, Mr. Widdicombe served as Risk Manager of Homeowners Choice Property & Casualty Insurance Company (NYSE: HCI) from November 2009 to September 2011. Prior to that, Mr. Widdicombe served as President of People’s Trust Insurance Company from July 2007 to February 2009. Mr. Widdicombe brings to the Board anin-depth knowledge of the insurance industry gained from his years of leadership experience at multiple insurance carriers.

Pete Apostolou. Mr. Apostolou has served on our Board since we began operations in August 2012. Mr. Apostolou is the owner of Central Parking Services, which he founded in 2010. He is also a real estate broker and owner of Alexa Realty of St. Petersburg, which he founded in 2004. Mr. Apostolou also serves as a manager and owner of several other commercial real estate companies. Mr. Apostolou brings to the Board anin-depth knowledge of the Florida commercial and residential real estate market.

Irini Barlas. Ms. Barlas has served on our Board since August 2014. Ms. Barlas is the Chief Financial and Operating Officer of Megastar Advisors, LLC, an insurance marketing and training organization, and has served in such role since January 2014. Since February 2010, Ms. Barlas has also served as the Director of Accounting and Finance of Barlas &Chambers, a provider of tax, insurance and investment services. Previously, from January 2009 through January 2010, Ms. Barlas was an auditor at Grant Thornton LLP. Ms. Barlas is a member of the American Institute of Certified Public Accountants and the Florida Institute of Certified Public Accountants. Ms. Barlas brings to the Board extensive experience in financial statement preparation and financial reporting and analysis.

Mark Berset. Mr. Berset has 44 years of experience in the property and casualty insurance industry. Mr. Berset has served as chief executive officer of Comegys Insurance Agency since 1975, as chief executive officer of Alpha Insurance Management since 1993, and as chief executive officer of Strategic Agency Network of Florida, an alliance of insurance agents, since 1997. Mr. Berset alsoco-founded Purpose Employer Solutions, a national payroll company, in 2010 and has served as a director since then. Mr. Berset has alsoco-founded various Florida-based property and casualty insurance companies and served as a board member of United Property & Casualty Insurance Co. until 2007. Mr. Berset serves on the boards of directors of two private companies and previously served on the board of directors of Innovaro, Inc., formerly a software-based consulting company, from 2009 to 2015. Mr. Berset brings to the Board anin-depth knowledge of the insurance industry gained from his years of executive management and leadership experience running insurance agencies andco-founding insurance companies and businesses in related industries.

Steven Martindale. Mr. Martindale has served on our Board since January 2018. Mr. Martindale served as our Chief Financial Officer from May 2016 to January 2018 and as ourCo-Chief Financial Officer from January 2018 to April 2018. Prior to joining the Company, Mr. Martindale served as Chief Financial Officer at People’s Trust Insurance Company, a privately held insurer licensed in the State of Florida, from September 2013 to May 2016. Prior to People’s Trust, Mr. Martindale was Chief Regulatory Officer for the State of Ohio from April 2011 to September 2013. From August 2008 to September 2013, Mr. Martindale was a partner and consulting

chief financial officer for Focus CFO, a financial consulting firm. From January 2005 to August 2008, Mr. Martindale worked at ProCentury as Vice President Corporate Governance. Mr. Martindale has also held various other positions in both accounting and auditing. Mr. Martindale brings to the Boardin-depth financial knowledge, as well as executive management and leadership experience.

James Masiello. Mr. Masiello has served on our Board since April 2014 and served as a director pending regulatory approval in 2013. Mr. Masiello founded Alliance Holdings, Inc., the parent company of Strategic Independent Agency Alliance, Inc. (SIAA), a national alliance of insurance agents, in 1994 and has served as its Chairman and Chief Executive Officer since that time. Mr. Masiello brings to the Board extensive operational and executive leadership experience in the insurance industry.

Nicholas Pappas. Mr. Pappas has served on our Board since April 2014 and served as a director pending regulatory approval in 2013. Mr. Pappas is the President and owner of FlameStone American Grill, a restaurant in the Tampa area that opened in 2007. Mr. Pappas also owns or serves on the executive team of several commercial real estate holding companies with properties in the Tampa and Jacksonville, Florida areas. Mr. Pappas brings to the Board an entrepreneurial and executive management background, as well as a strong knowledge of the Florida commercial real estate market.

Joseph Vattamattam. Mr. Vattamattam has served on our Board since April 2014 and served as a director pending regulatory approval in 2013. Mr. Vattamattam is the Chief Executive Officer of HealthMap Solutions, a specialty population health management company, a position he has held since July 2013. Prior to that, Mr. Vattamattam served as Vice President of Medical Economics at CareCentrix, Inc., a provider of home health solutions, from August 2010 to July 2013 and as Area Vice President, Operations from January 2010 to August 2010. Prior to that, Mr. Vattamattam held several positions at WellCare Health Plans, a provider of managed care services, from June 2007 to December 2009, most recently as Director, Health Services. Mr. Vattamattam previously held positions at Wachovia Securities and PricewaterhouseCoopers LLP. Mr. Vattamattam brings to the board executive management and leadership skills, as well as anin-depth knowledge of capital markets and financial analysis.

Vijay Walvekar. Mr. Walvekar has served on our Board since we began operations in August 2012. Mr. Walvekar currently serves as Vice President of Central Home Health Care, Inc., a position he has held since January 1985. Mr. Walvekar also serves as President or Managing Member of several real property holding companies owning real estate in Florida and Michigan. Mr. Walvekar also serves as Managing Director of Control-Touch Electronics (Poona) Pvt. Ltd., an Indian technology company since 1986. Mr. Walvekar brings to the board important knowledge and experience in real estate, strategic planning and leadership.

Required Vote

Directors are elected by a plurality of the votes of the shares present in person or by proxy and entitled to vote on the election of directors at the annual meeting. The individuals who receive the largest number of votes will be elected as directors up to the maximum number of directors to be elected at the annual meeting.

THE BOARD RECOMMENDS A VOTE “FOR” THE ELECTION OF ALL NOMINEES NAMED ABOVE.

Proposal 2: Ratification of Appointment of Independent Registered Public Accounting Firm

The Audit Committee is directly responsible for the appointment, compensation, retention and oversight of our independent registered public accounting firm. To execute this responsibility, the Audit Committee engages in a comprehensive evaluation of the independent registered public accounting firm’s qualifications, performance and independence and whether the independent registered public accounting firm should be rotated, and considers the advisability and potential impact of selecting a different independent registered public accounting firm.

Plante & Moran, PLLC (“Plante & Moran”) has served as our independent registered public accounting firm since June 2018 and has been appointed by the Audit Committee to continue as our independent registered public accounting firm for the fiscal year ending December 31, 2020. Although itratification is not expected,required by our Bylaws or otherwise, we are submitting the Special Meeting may be adjourned or postponedselection of Plante & Moran to our stockholders for ratification because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate governance. In the purposeevent that ratification of soliciting additional proxies. Any adjournment or postponement may be made without notice, other thanthis selection is not approved by an announcement made at the Special Meeting, by approvalaffirmative vote of the holders of a majority of the outstanding shares of common stock of the Company represented at the annual meeting in person or by proxy and entitled to vote on the item, the Audit Committee and the Board will review the Audit Committee’s future selection of an independent registered public accounting firm, but is not bound by the stockholders’ vote. Even if the selection is ratified, the Audit Committee may, in its discretion, direct the appointment of a different independent registered public accounting firm at any time if it determines that a change would be in the best interests of us and our stockholders.

Prior to the engagement of Plante & Moran, Grant Thornton LLP (“Grant Thornton”) had served as our independent auditor from November 2013. In June 2018, our Audit Committee approved the dismissal of Grant Thornton and appointed Plante & Moran as our independent registered public accounting firm. Grant Thornton’s audit reports on our financial statements for our prior years did not contain any adverse opinion or disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles. During the interim period from January 1, 2018 through June 14, 2018, (i) there were no disagreements with Grant Thornton on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedures that, if not resolved to Grant Thornton’s satisfaction, would have caused Grant Thornton to make reference to the subject matter of the disagreement in connection with its reports and (ii) there were no “reportable events” as defined in Item 304(a)(1)(v) ofRegulation S-K. In June 2018, we filed a Current Report on Form8-K to announce the changes in our independent registered public accounting firms, attaching as an exhibit thereto the letter we requested from Grant Thornton addressed to the SEC stating that Grant Thornton agreed with the statement contained in the Current Report.

Representatives of Plante & Moran will be available via teleconference at the annual meeting. The representatives will have an opportunity to make a statement and will be available to respond to appropriate questions.

Required Vote

The affirmative vote of the holders of a majority of the Company’s common stock present at the annual meeting in person or represented by proxy atand entitled to vote on this proposal is required to approve the Special Meeting, whetherratification of the appointment of Plante & Moran as the Company’s independent registered public accounting firm for the current fiscal year.

THE BOARD RECOMMENDS A VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF PLANTE & MORAN, PLLC AS THE COMPANY’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2020.

Proposal 3: Advisory Vote on Executive Compensation

We are providing stockholders an advisory vote on executive compensation, or not a quorum exists. Any signed proxies receivedSay on Pay, as required by the Company will be votedDodd-Frank Act. The Say on Pay vote is anon-binding vote on the compensation of our named executive officers, as described in favorthis proxy statement in the Compensation Discussion and Analysis, the compensation tables, and the related narrative disclosure. The Dodd-Frank Act requires us to hold the Say on Pay vote at least once every three years.

We encourage stockholders to review the Compensation Discussion and Analysis, the compensation tables, and the related narrative disclosure on pages 18-22 of an adjournment or postponementthis proxy statement. As discussed in these circumstances. Any adjournment or postponementthe Compensation Discussion and Analysis section, we believe that our compensation policies and decisions further our objectives to: (i) reward superior financial and operational performance; (ii) motivate our executive officers to build and grow our business profitably; (iii) align the interests of our executive officers with those of our stockholders; and (iv) enable us to attract, retain and motivate qualified executive officers.

We believe that our executive compensation program strikes the appropriate balance between utilizing responsible, measured pay practices and effectively incentivizing our executives to dedicate themselves fully to value creation for our stockholders.

On the basis of the Special Meeting forCompensation Discussion and Analysis, the purposecompensation tables, and the related narrative disclosure found within this proxy statement, we are requesting that our stockholders vote on the following resolution:

RESOLVED, that the stockholders of soliciting additional proxies will allow Company stockholders who have already sent in their proxies to revoke them at any time prior to their use.

Q:Who can help answer my other questions?

A:         If you have more questions about the Proposals or voting, you should contact Investor Relations, Heritage Insurance Holdings, Inc. (“Heritage”) approve, on an advisory basis, the compensation of Heritage’s named executive officers, as described in the Compensation Discussion and Analysis section, the tabular disclosure regarding such compensation, and the accompanying narrative disclosure, set forth in Heritage’s 2020 Annual Meeting proxy statement.

Although this Say on Pay vote on executive compensation isnon-binding, the Board and the Compensation Committee will review the results of the vote and will take into account the outcome of the vote when determining future executive compensation arrangements.

Required Vote

The approval of the Say on Pay proposal requires the affirmative vote of a majority of the shares of the Company’s common stock represented at the annual meeting and entitled to vote thereon.

THE BOARD RECOMMENDS A VOTE “FOR” ADOPTION OF THE RESOLUTION APPROVING THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS, AS DESCRIBED IN THE COMPENSATION DISCUSSION AND ANALYSIS SECTION.

Proposal 4: Advisory Vote on Frequency of Future Advisory Votes on Executive Compensation

The Dodd-Frank Act requires us to provide our stockholders with the opportunity to vote, on a nonbinding, advisory basis, for their preference as to whether future Say on Pay advisory votes on the compensation of our named executive officers should occur every one, two or three years. You have the option to vote for any of the three options, or to abstain from casting a vote. We are required to hold a vote on the frequency of Say on Pay proposals every six years.

After careful consideration, our Board recommends that we conduct an advisory vote on executive compensation annually. Our Board believes that a frequency of every year for the Say on Pay vote on executive compensation is the best approach for the Company and our stockholders. An annual advisory vote provides more frequent stockholder feedback to our Board and the Compensation Committee regarding our executive compensation programs and policies. Our Board and Compensation Committee intend to consider this advisory vote as part of the design of our executive compensation programs and communication of such programs to our stockholders.

Required Vote

The frequency that receives the most votes will be considered to be the frequency favored by stockholders.

THE BOARD RECOMMENDS A VOTE “FOR” A FREQUENCY OF “ONE YEAR” FOR FUTURENON-BINDING STOCKHOLDER VOTES ON COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS.

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Board Leadership Structure

The Board determines whether it is appropriate to combine or separate the roles of Chairman of the Board and CEO depending on the Company’s circumstances at the time. Our Board currently believes it is in the best interests of the Company to combine the positions of Chairman and CEO because this provides the Company with unified leadership and direction. Mr. Lucas, who currently serves as the Company’s CEO and as Chairman of the Board, possessesin-depth knowledge of the issues, opportunities and challenges the Company faces, and is thus best positioned to develop agendas and highlight issues that ensure that the Board’s time and attention are focused on the most critical matters. In addition, the Board has determined that this leadership structure is optimal because it believes that having one leader serving as both the Chairman and CEO provides decisive, consistent and effective leadership, as well as clear accountability. Having one person serve as Chairman and CEO also enhances the Company’s ability to communicate its message and strategy clearly and consistently to its stockholders, employees, and business partners, particularly during times of turbulent economic and industry conditions. Although the Board believes that the combination of the Chairman and CEO roles is appropriate under current circumstances, it will continue to review the roles periodically to determine whether, based on the relevant facts and circumstances, separation of these offices would serve the Company’s best interests and the best interests of its stockholders.

Board of Directors Role in Risk Oversight

Our Board oversees the risk management activities designed and implemented by our management. The Board executes its oversight responsibility for risk management both directly and through its committees. The full Board also considers specific risk topics, including risks associated with our strategic plan, business operations and capital structure. In addition, the Board receives regular reports from members of our senior management and other personnel that include assessments and potential mitigation of the risks and exposures involved with their respective areas of responsibility.

Our Board has delegated to the Audit Committee oversight of our risk management process. Our other Board committees also consider and address risk as they perform their respective committee responsibilities. All committees report to the full Board as appropriate, including when a matter rises to the level of a material or enterprise level risk.

Meetings and Committees of the Board of Directors

During 2019, the Board held 4 meetings and also acted by written consent in lieu of a meeting. During 2019, each director attended at least 75% of the aggregate of (i) the total number of meetings of the Board held during the period in which he or she was a director and (ii) the total number of meetings held by all of the committees of the Board on which he or she served. The Board has a standing Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee which operate under written charters adopted by the Board.

At the Board meetings, independent directors of the Company meet regularly in executive session without management as required by the NYSE listing standards. Generally, executive sessions are held in conjunction with regularly-scheduled meetings of the Board. Mr. Masiello presides over executive sessions of the Board. In 2019, thenon-employee independent members of the Board met in executive session 4 times.

Audit Committee. Ms. Barlas and Messrs. Vattamattam and Walvekar serve on the Audit Committee. Ms. Barlas serves as the chairwoman of our Audit Committee and, subject to herre-election, the Board has selected Ms. Barlas to continue as chairwoman of the Audit Committee. The Audit Committee is composed ofnon-employee directors, each of whom is independent under Rule10A-3 under the Exchange Act and the applicable listing standards of the NYSE. Ms. Barlas meets the requirements of an audit committee financial expert under SEC rules. During 2019, the Audit Committee held 4 meetings and also acted by written consent in lieu of a meeting.

The Audit Committee is responsible for, among other things, assisting the Board in its oversight of:

the integrity of the Company’s financial statements;

the Company’s compliance with legal and regulatory requirements;

the independent auditor’s qualifications and independence; and

the performance of the Company’s internal audit function and independent auditors.

Compensation Committee. Ms. Barlas and Messrs. Masiello and Pappas serve on the Compensation Committee. Mr. Masiello serves as the chairman of our Compensation Committee and, subject to hisre-election, the Board has selected Mr. Masiello to continue as chairman of the Compensation Committee. The Compensation Committee is composed ofnon-employee directors, each of whom is independent as required by the applicable listing standards of the NYSE, including the heightened independence requirements specific to compensation committee members. During 2019, the Compensation Committee held one meeting and also acted by written consent in lieu of two meetings.

The Compensation Committee is responsible for, among other things:

reviewing key employee compensation goals, policies, plans and programs, including management development and succession plans;

reviewing and approving the compensation of the Company’s directors, chief executive officer and other executive officers;

reviewing and approving employment agreements and other similar arrangements between the Company and the Company’s executive officers; and

approving, evaluating and administering the Company’s stock plans and other incentive compensation plans.

Compensation Committee Interlocks and Insider Participation. None of the members of the Compensation Committee was at any time during 2019 or at any other time an officer or employee of our Company. None of our executive officers serves as a member of the board of directors or compensation committee of any other entity that has one or more executive officers serving as a member of our Board or Compensation Committee.

Corporate Governance and Nominating Committee. Messrs. Masiello, Pappas and Walvekar serve on the Corporate Governance and Nominating Committee. Mr. Pappas serves as the chairman of our Corporate Governance and Nominating Committee and, subject to hisre-election, the Board has selected Mr. Pappas to continue as chairman of the Corporate Governance and Nominating Committee. The Corporate Governance and Nominating Committee is composed of independentnon-employee directors, each of whom is independent as required by the applicable listing standards of the NYSE. During 2019, the Corporate Governance and Nominating Committee held one meeting and also acted by written consent in lieu of a meeting.

The Corporate Governance and Nominating Committee is responsible for, among other things:

identifying individuals qualified to become members of the Board consistent with criteria approved by the Board;

overseeing the organization of the Board to discharge the board’s duties and responsibilities properly and efficiently;

identifying best practices and recommending corporate governance principles;

developing, recommending, and reviewing annually our Corporate Governance Guidelines;

reviewing annually our Code of Business Conduct and Ethics;

recommending to the Board director nominees for election at the annual meeting of stockholders, or to fill any vacancies;

recommending to the Board director nominees for each committee of the Board;

reviewing potential conflicts of interest involving our executive officers; and

overseeing the evaluation of the Board and management.

In evaluating and determining whether to nominate a candidate for a position on our Board, the Corporate Governance and Nominating Committee will consider the candidate’s professional ethics and values, relevant management experience and a commitment to enhancing stockholder value. We regularly assess the size of the Board, whether any vacancies are expected due to retirement or otherwise, and the need for particular expertise on the Board. Candidates may come to the attention of the Corporate Governance and Nominating Committee from current Board members, stockholders, professional search firms, officers or other persons. The Corporate Governance and Nominating Committee will review all candidates in the same manner regardless of the source of recommendation, including from stockholders.

The Corporate Governance and Nominating Committee will consider stockholder recommendations of candidates when the recommendations are properly submitted in accordance with our Bylaws. Any stockholder recommendations which are submitted under the criteria summarized above should include the candidate’s name and qualifications for Board membership and should be addressed to our Corporate Secretary.

For purposes of potential nominees to be considered at the 2021 annual stockholders’ meeting, the Corporate Secretary must receive this information no earlier than February 22, 2021 and no later than the close of business on March 24, 2021 in accordance with the procedures in the Bylaws. The notice must set forth the candidate’s name, age, business address, residence address, principal occupation or employment, the number of shares beneficially owned by the candidate and information that would be required to solicit a proxy under federal securities law. In addition, the notice must include the stockholder’s name, address and the number of shares beneficially owned (and the period they have been held).

In 2019, we did not engage a third party to identify, evaluate or assist in identifying potential nominees for director.

Director Independence

There are no family relationships among any of our executive officers or directors. Our Board has affirmatively determined that each of Messrs. Apostolou, Masiello, Pappas, Vattamattam and Walvekar and Ms. Barlas is an “independent director,” as defined under the rules of the NYSE. In making the independence determination, the Board considered the current and prior relationships that eachnon-employee director has with the Company and all other facts and circumstances that the Board deemed relevant. Messrs. Lucas and Widdicombe are not independent as they are executive officers of the Company. Mr. Martindale, as a former CFO of the Company, is not independent. With respect to Mr. Berset, the Board does not consider him to be independent given his affiliation with a third-party insurance agency that has provided services to, and received payments from, the Company.

Code of Business Conduct and Ethics

We have adopted a Code of Business Conduct and Ethics (the “Code of Ethics”) that applies to all of our employees, including our Chief Executive Officer (“CEO”), our Chief Financial Officer (“CFO”) and our Chief Accounting Officer. The Code of Ethics is available at www.heritagepci.com on the “Investors” page listed as “Governance Documents” under the heading “Corporate Governance.”

Only the Board or an appointed committee may grant a waiver of the Code of Ethics for our executive officers or directors, and any such waiver will be disclosed to the extent required by law or the listing requirements of the NYSE. We intend to provide disclosure of any amendments or waivers of our Code of Ethics on our website within four business days following the date of the amendment or waiver.

Governance Documents

Current copies of the Company’s Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee charters are available at www.heritagepci.com on the “Investors” page listed as “Governance Documents” under the heading “Corporate Governance.” In addition, the Board has adopted corporate governance guidelines, which are available at www.heritagepci.com on the “Investors” page listed as “Governance Documents” under the heading “Corporate Governance.” Information on, or accessible through, our website is not a part of, or incorporated by reference into, this proxy statement.

Communications with Directors

The Board has established a process to receive communications from stockholders. Stockholders and other interested parties may contact any member (or all members) of the Board, or thenon-management directors as a group, any Board committee or any chair of any such committee by mail. To communicate with the Board, any individual directors or any group or committee of directors, correspondence should be addressed to the Board or any such individual directors or group or committee of directors by either name or title. All such correspondence should be sent c/o Kirk Lusk, Chief Financial Officer, Heritage Insurance Holdings, 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759, telephone: (727) 362-720033759.

All communications received as set forth in the preceding paragraph will be opened by the Corporate Secretary for the sole purpose of determining whether the contents represent a message to our directors. The Corporate Secretary will forward copies of all correspondence that, in the opinion of the Corporate Secretary, deals with the functions of the Board or Georgeson LLC at 1 (877) 278-9670 (toll free).its committees or that he otherwise determines requires the attention of any member, group or committee of the Board.

ISSUANCE PROPOSAL—APPROVAL OF THE ISSUANCE OFAttendance at Annual Meeting

COMPANY COMMON STOCK UPON CONVERSION OFDirectors are encouraged, but not required, to attend our annual stockholders’ meeting. In 2019, 4 directors attended the annual stockholders’ meeting.

THE CONVERTIBLE NOTES

EXECUTIVE OFFICERS

On August 16, 2017,The names of the executive officers of the Company completedand their ages, titles and biographies are set forth below.

Bruce Lucas, 48, is being nominated for the Offeringposition of $125,000,000 aggregate principal amountdirector of the Convertible Notes inCompany. See “Director Nominees” for a private placement transaction pursuant to Rule 144A underdiscussion of Mr. Lucas’ business experience.

Richard Widdicombe, 61, is being nominated for the Securities Act, with the Initial Purchaser. On September 7, 2017, the Company completed a private placementposition of an additional $11,750,000 aggregate principal amountdirector of the Convertible NotesCompany. See “Director Nominees” for a discussion of Mr. Widdicombe’s business experience.

Kirk Lusk, 59, has served as our Chief Financial Officer since April 2018 and as ourCo-Chief Financial Officer since January 2018. Prior to the Initial Purchaser. The total net proceedsjoining us, from the offering, after deducting discounts, commissions and estimated offering expenses payableJanuary 2013 to February 2018, Mr. Lusk served as Chief Financial Officer of Narragansett Bay Insurance Company (“NBIC”), which was acquired by the Company, were approximately $132.0 million. The Company utilized approximately $40 million of the proceeds to repurchase shares of the Company’s common stock. The Company intends to use the remainder of the net proceeds from the Offering to finance the cash portion ofus in November 2017 in connection with the acquisition of NBIC Holdings, Inc., the parent company of NBIC. Prior to that, Mr. Lusk served as International Chief Financial Officer of Aetna, Inc. from 2008 through 2012, Chief Financial Officer of Alea Group Holdings Bermuda Ltd. from 2005 through 2008 and Chief Financial Officer of GE ERC’s Global Casualty and GE Capital Auto Warranty Services from 1998 through 2004.

Ernie Garateix, 48, has served as our Chief Operating Officer since December 2014. Prior to that, from August 2012 to December 2014, Mr. Garateix served as our Executive Vice President. Prior to joining us, Mr. Garateix served as Vice President for American Integrity Insurance Group beginning in October 2007.

Sharon Binnun, 58, has served as our Chief Accounting Officer since May 2016. Prior to that, she served as our Executive Vice President of Finance beginning in November 2014. Prior to joining us, Ms. Binnun served as the Executive Vice President of Cypress Property Insurance Company from July 2013 to August 2014. Prior to that, Ms. Binnun served as the Chief Financial Officer of Citizens Property Insurance Corporation from February 2007 to July 2013. Ms. Binnun’s prior employment includes Deputy Insurance Commissioner in Florida as well as a career at Deloitte & Touche. Ms. Binnun is a certified public accountant in the State of Florida.

Joseph Peiso, 61, has served as our Vice President of Compliance since May 2014 and previously served as our Controller from September 2012 to May 2014. Prior to joining us, Mr. Peiso served as Chief Financial Officer of Sunz Insurance Holdings, LLC from September 2011 to August 2012. Prior to that, Mr. Peiso served as Chief Financial Officer of United Insurance Holdings Corporation (NASDAQ: UIHC) from January 2010 to August 2011. From June 2004 to December 2009, Mr. Peiso served as Managing Member of Sarasota Bay Insurance Managers, LLC. Mr. Peiso is a certified public accountant in the State of Florida.

Tim Moura, 47, has served as the President of our subsidiary company, Narragansett Bay Insurance Company which is expected(“NBIC”), since January 2018. Prior to closejoining us, from February 2014 to January 2018, Mr. Moura served as early as the fourth quarter of 2017.

The conversion of all of the outstanding Convertible Notes into common stock would result in the issuance of more than 20% of the Company’s voting power and shares of common stock outstanding prior to such issuance which, as described below, requires stockholder approval under the rules of the NYSE. Accordingly, the Convertible Notes currently are convertible only into cash unless and until stockholder approval is obtained.

Because the Company’s common stock is listed on the NYSE, the Company is subject to the NYSE’s rules and regulations. NYSE Rule 312.03(c) requires stockholder approval prior to the issuance of common stock, or securities convertible into or exercisable for common stock, in any transaction or series of transactions if (i) the common stock to be issued has, or will have upon issuance, voting power equal to or in excess of 20% of the voting power outstanding before the issuance of such stock or of securities convertible into or exercisable for common stock, or (ii) the number of shares of common stock to be issued is, or will be upon issuance, equal to or in excess of 20% of the number of shares of common stock outstanding before the issuance of the common stock or of securities convertible into or exercisable for common stock. If the Company obtains stockholder approval, the Convertible Notes will be convertible, subject to various conditions and during certain periods, into cash, shares of the Company’s common stock or a combination of cash and shares of the Company’s common stock, at the Company’s election. If the Issuance Proposal is not approved prior to the relevant conversion date, the Company will be required to pay to holders in respect of each $1,000 principal amount of Convertible Notes being converted solely an amount in cash as if the Company had elected a “cash settlement.”

At the Special Meeting, in accordance with NYSE Rule 312.03(c), you will be asked to consider and vote on a proposal to approve the Issuance Proposal.

Unless and until the Issuance Proposal is approved by the Company’s stockholders, the conversion option that is part of the Convertible Notes will be accounted for as a derivative liability pursuant to accounting standards relating to derivative instruments and hedging activities (notwithstanding other factors to be evaluated by the Company each reporting period regarding the classification of derivative instruments).

For each financial statement period after issuance of the Convertible Notes, a hedge gain (or loss) will be reported in the Company’s income statement to the extent the valuation of the derivative liability

changes from the previous period as a result of changes in the market price of the Company’s common stock or changes in other valuation inputs and assumptions. For example, if the stock price increases, the value of the option increases and there would be a hedge loss reported in the period. This could result in significant fluctuations in the Company’s consolidated statement of comprehensive income (loss) from period to period and have a material adverse effect on the Company’s earnings per share. In addition, if the Company is required to settle its obligations in respect of the Convertible Notes solely in cash, the Company’s cash flow and liquidity position could be adversely impacted.

Whether the Issuance Proposal is approved at the Special Meeting will have no effect on the acquisitionSenior Vice President of NBIC, Holdings, Inc.which we acquired in November 2017, from February 2014 until January 2018. Prior to that, Mr. Moura served as Vice President of Tower Group Companies from 2010 through 2013, Regional Vice President for OneBeacon Insurance Group from 2004 to 2006 and in various management roles at MetLife Auto & Home from 1995 to 2004. Mr. Moura has 25 years of industry experience, serving in leadership positions with both national and regional insurance carriers.

Required Vote

The Issuance Proposal requires the affirmative vote of a majority of the shares of our common stock voting thereon at a meeting at which a quorum is present. Under applicable NYSE Rules, abstentions are counted as shares voted with respect to such proposal, and therefore, if you return your proxy card and “ABSTAIN” from voting, it will have the same effect as a vote against the Issuance Proposal.

Recommendation

The Board of Directors unanimously recommends that you vote “FOR” the Issuance Proposal.

Description of the Convertible Notes

The following is a summary of the principal terms of the Convertible Notes.

The Company issued the Convertible Notes under an Indenture (the “Indenture”), dated as of August 16, 2017, by and among the Company, as issuer, Heritage MGA, LLC, as guarantor (the “Guarantor”) and Wilmington Trust, National Association, as trustee (the “Trustee”).

The Convertible Notes bear interest at a rate of 5.875% per year. Interest accrues from August 16, 2017 and will be payable semi-annually in arrears, on February 1 and August 1 of each year, beginning on February 1, 2018. The Convertible Notes are senior unsecured obligations of the Company that rank senior in right of payment to the Company’s future indebtedness that is expressly subordinated in right of payment to the Convertible Notes; equal in right of payment to the Company’s unsecured indebtedness that is not so subordinated; effectively junior to any of the Company’s secured indebtedness to the extent of the value of the assets securing such indebtedness; and structurally junior to all indebtedness or other liabilities incurred by the Company’s subsidiaries other than the Guarantor, which will fully and unconditionally guarantee the Convertible Notes on a senior unsecured basis.

The Convertible Notes will mature on August 1, 2037 (the “Maturity Date”), unless earlier repurchased, redeemed or converted.

Holders may convert their Convertible Notes at any time prior to the close of business on the business day immediately preceding February 1, 2037, other than during the period from, and including, February 1, 2022 to the close of business on the second business day immediately preceding August 5, 2022, only under the following circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on September 30, 2017, if the closing sale price of the Company’s common stock, for at least 20 trading days (whether or not consecutive) in the period of 30 consecutive trading days ending on the last trading day of the calendar quarter immediately preceding the calendar quarter

in which the conversion occurs, is more than 130% of the conversion price of the Convertible Notes in effect on each applicable trading day; (2) during the ten consecutive business-day period following any five consecutive trading-day period in which the trading price for the Convertible Notes for each such trading day was less than 98% of the closing sale price of the Company’s common stock on such date multiplied by the then-current conversion rate; (3) if the Company calls any or all of the Convertible Notes for redemption, at any time prior to the close of business on the second business day immediately preceding the redemption date; or (4) upon the occurrence of specified corporate events.

During the period from, and including, February 1, 2022 to the close of business on the second business day immediately preceding August 5, 2022, and on or after February 1, 2037 until the close of business on the second business day immediately preceding the Maturity Date, holders may surrender their Convertible Notes for conversion at any time, regardless of the foregoing circumstances.

Unless and until the Company obtains stockholder approval under NYSE Rule 312.03(c) for the issuance of the Company’s common stock in excess of the limitations set forth therein, the Company will pay to any converting holder in respect of each $1,000 principal amount of Convertible Notes being converted solely cash in an amount equal to the sum of the daily conversion values (as defined in the Indenture) for each of the 40 consecutive trading days during the related conversion period (as defined in the Indenture). Following the Company’s receipt of stockholder approval, the Company will settle conversions of Convertible Notes through payment or delivery, as the case may be, of cash, shares of its common stock or a combination of cash and shares of its common stock, at its election, based on such daily conversion values (other than for settlement only in shares).

The conversion rate for the Convertible Notes is initially 67.0264 shares of common stock per $1,000 principal amount of Convertible Notes (equivalent to an initial conversion price of approximately $14.92 per share of common stock). The conversion rate is subject to adjustment in certain circumstances, and is subject to increase for holders that elect to convert their Convertible Notes in connection with certain corporate transactions (but not, at the Company’s election, a public acquirer change of control (as defined in the Indenture)) that occur prior to August 5, 2022.

Upon the occurrence of a fundamental change (as defined in the Indenture) (but not, at the Company’s election, a public acquirer change of control (as defined in the Indenture)), holders of the Convertible Notes may require the Company to repurchase for cash all or a portion of their Notes at a fundamental change repurchase price equal to 100% of the principal amount of the Convertible Notes to be repurchased, plus accrued and unpaid interest to, but excluding, the fundamental change repurchase date.

Except as described below, the Company may not redeem the Convertible Notes prior to August 5, 2022. If the Company’s previously announced pending NBIC Acquisition is not consummated for any reason by June 8, 2018, or if the acquisition agreement relating to the NBIC Acquisition is terminated for any reason (other than by consummation of the NBIC Acquisition), the Company may redeem all, but not less than all, of the outstanding Convertible Notes for cash on a redemption date to occur on or prior to August 31, 2018 for a redemption price for each $1,000 principal amount of Convertible Notes equal to the sum of (i) $1,010, (ii) accrued and unpaid interest on such Convertible Notes to, but excluding, the redemption date and (iii) 75% of the excess, if any, of the redemption conversion value (as defined in the Indenture) over the initial conversion value (as defined in the Indenture). On or after August 5, 2022 but prior to February 1, 2037, the Company may redeem for cash all or any portion of the Convertible Notes, at the Company’s option, at a redemption price equal to 100% of the principal

amount of the Convertible Notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date. No sinking fund is provided for the Convertible Notes, which means that the Company is not required to redeem or retire the Convertible Notes periodically. Holders of the Convertible Notes will be able to cause the Company to repurchase their Convertible Notes for cash on any of August 1, 2022, August 1, 2027 and August 1, 2032, in each case at 100% of their principal amount, plus accrued and unpaid interest to, but excluding, the relevant repurchase date.

The Indenture contains customary terms and covenants and events of default. If an Event of Default (as defined in the Indenture) occurs and is continuing, the Trustee by notice to the Company, or the holders of at least 25% in aggregate principal amount of the Convertible Notes then outstanding by notice to the Company and the Trustee, may declare 100% of the principal of, and accrued and unpaid interest, if any, on, all the Convertible Notes to be immediately due and payable. In the case of certain events of bankruptcy, insolvency or reorganization (as set forth in the Indenture) with respect to the Company, 100% of the principal of, and accrued and unpaid interest, if any, on, the Convertible Notes will automatically become immediately due and payable.

The foregoing description of the terms of the Convertible Notes is not complete and is qualified in its entirety by reference to the text of the Indenture, dated as of August 16, 2017, and the Form of 5.875% Convertible Senior Note due 2037, filed as Exhibit 4.1 and 4.2, respectively, to the Company’s Form 8-K filed on August 16, 2017.

ADJOURNMENT PROPOSAL—APPROVAL OF THE ADJOURNMENT OR
POSTPONEMENT OF THE SPECIAL MEETINGSTOCK OWNERSHIP

The Company’s stockholders are being asked to consider and vote on a proposal to adjourn or postpone the Special Meeting, if necessary, to solicit additional proxies. The Board of Directors believes this proposal to be in the best interests of the Company’s stockholders because it gives the Company flexibility to solicit the vote of additional holders of the Company’s voting securities to vote on matters the Board of Directors deems important to the Company. If the Issuance Proposal is not approved in accordance with Section 312.03(c) of The New York Stock Exchange Listed Company Manual prior to the relevant conversion date, the Company will pay to holders in respect of each $1,000 principal amount of Convertible Notes being converted solely an amount in cash as if the Company had elected a “cash settlement”. See “Issuance Proposal—Approval of the Issuance of Company Common Stock Upon Conversion of the Convertible Notes” for details regarding the consequences of a failure to receive the required vote to approve the Issuance Proposal.The Board of Directors of the Company recommends that stockholders vote “FOR” the Proposal to adjourn or postpone the Special Meeting, if necessary, to solicit additional proxies.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENTSecurity Ownership of Certain Beneficial Owners and Management

The following table sets forth certain information regarding the beneficial ownership of our common stock as of October 16, 2017, the Record DateApril 23, 2020 (except as indicated below) by:

 

·all persons known by us to own beneficially 5% or more of our outstanding common stock;

all persons known by us to own beneficially more than 5% of our outstanding common stock;

 

·each of our directors and director nominees;

each of our directors and director nominees;

 

·each of our named executive officers; and

each of our named executive officers listed in the “EXECUTIVE AND DIRECTOR COMPENSATION” section of this proxy statement; and

 

·all of our directors and executive officers as a group.

all of our directors and executive officers as a group.

Unless otherwise indicated, the address of each beneficial owner listed below is c/o Heritage Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759.

 

  Number of
Shares
Beneficially
Owned(1)
     Approximate
Percent of
Class(1)
 

Name and Address

   

CERTAIN BENEFICIAL OWNERS

(not including directors and executive officers):

            

The Vanguard Group(2)
100 Vanguard Blvd.
Malvern, PA 19355

  1,962,911       8.0

BlackRock, Inc.(3)
55 East 52nd Street
New York, NY 10055

  2,063,401       8.5

Creative Planning(4)
3400 College Boulevard
Leawood, KS 66211

  1,531,542       6.3

DIRECTORS AND NAMED EXECUTIVE OFFICERS:

            

Bruce Lucas

  1,797,703   (5)   7.2

Richard Widdicombe

  1,025,612   (6)   4.2

Ernie Garateix

  250,669   (7)   1.0

Pete Apostolou

  170,000   (8)   * 

Irini Barlas

  45,100   (9)   * 

Trifon Houvardas

  358,855   (10)   1.5

James Masiello

  379,131   (11)   1.6

Nicholas Pappas

  76,595   (12)   * 

Joseph Vattamattam

  61,441   (8)   * 

Vijay Walvekar

  377,181   (13)   1.5

Steven Martindale

          

All directors and executive officers as a group (11 persons)

  4,542,287   (14)   17.9

Name and Address

  Number of Shares
Beneficially
Owned(1)
   Approximate
Percent of
Class(1)
 

CERTAIN BENEFICIAL OWNERS (not including directors and executive officers):

    

BlackRock, Inc.(2)

   2,150,148    7.6% 

55 East 52nd Street

New York, NY 10055

    

DIRECTORS, DIRECTOR NOMINEES AND NAMED EXECUTIVE OFFICERS:

    

Bruce Lucas(3)

   794,459    2.8% 

Kirk Lusk

   120,831    * 

Richard Widdicombe

   691,778    2.5% 

Ernie Garateix

   106,254    * 

Tim Moura

   64,133    * 

Pete Apostolou

   160,000    * 

Mark Berset(4)

   729,209    2.6% 

Irini Barlas(5)

   12,746    * 

Steven Martindale

   5,821    * 

James Masiello(6)

   246,295    * 

Nicholas Pappas(7)

   63,745    * 

Joseph Vattamattam

   28,791    * 

Vijay Walvekar

   335,889    1.2% 

All directors and executive officers as a group (15 persons)

   3,359,951    11.9% 

 

*

= less than 1%

(1)

“Beneficial ownership” means any person who, directly or indirectly, has or shares voting or investment power with respect to a security or has the right to acquire such power within 60 days. Shares of common stock subject to options that are currently exercisable or exercisable within 60 days of October 16, 2017, the Record Date,April 23, 2020 are deemed outstanding for computing the ownership percentage of the person holding such options, but are not deemed outstanding for computing the ownership percentage of any other person. The number of shares beneficially owned is determined as of October 16, 2017, the Record Date,April 23, 2020, and the percentages are based upon 24,400,17428,212,052 shares of our common stock outstanding as of October 16, 2017, the Record Date.April 23, 2020. Unless otherwise indicated, each stockholder listed below has sole voting and investment power with respect to the shares of common stock beneficially owned by such stockholder.

(2)

Based solely on a Schedule 13G filed with the SECby BlackRock, Inc. on February 13, 2017.7, 2020, of the 2,150,148 shares of our common stock beneficially owned, BlackRock, Inc. has (a) sole voting power with respect to

2,076,417 shares, and (b) sole investment power with respect to all 2,150,148 shares. The principal business address of BlackRock, Inc. is 55 East 52nd Street New York, NY 10055.
(3)Based solely on a Schedule 13G filed with the SEC on January 30, 2017.
(4)Based solely on a Schedule 13F filed with the SEC on April 7, 2017.
(5)

Includes 494,612 shares held by the Alec Lucas Trust and 122,02067,600 shares held by IIM Holdings, LLC and IIM Holdings II, LLC, entities controlled by Mr. Lucas. Also includes exercisable options to purchase 500,000 shares of common stock.

(6)(4)

Includes exercisable options to purchase 250,000(i) 47,000 shares of common stock.held by Mr. Berset’s wife’s IRA, (ii) 36,700 shares held by the Mark Berset 2012 Irrevocable Trust, (iii) 316,400 shares held by the Linda Berset Irrevocable Trust, and (iv) 84,909 shares held by the Linda C Berset Family Trust.

(7)(5)

Includes exercisable options to purchase 100,000 shares of common stock.

(8)Includes exercisable options to purchase 10,000 shares of common stock.
(9)Includes 30,900(i) 36,050 shares held by the Lee M. Barlas and Irini Barlas Living Trust.Trust and (ii) 6,852 shares held by Ms. Barlas’ spouse.

(10)(6)

Includes 308,605 shares held by K&M Insurance Investors, LLC, an entity controlled by Mr. Houvardas. Also includes exercisable options to purchase 10,000 shares of common stock.

(11)Includes(i) 22,195 shares held by Mr. Masiello’s wife and (ii) 91,500 shares held by Alliance Holdings, Inc., an entity controlled by Mr. Masiello and members of his family. Also includes exercisable options to purchase 25,641 shares of common stock.

(12)(7)

These shares are held jointly by Mr. Pappas and his father. Includes exercisable options to purchase 10,000 shares of common stock.

(13)(8)

Includes 13,291 shares held in an IRA account and 15,500 shares held jointly by Mr. Vattamattam and his wife.

(7)

Includes 287,889 shares held by Mr. Walvekar’s wife. Also, includes exercisable options to purchase 41,282 shares of common stock.

(14)Includes exercisable options to purchase 968,135 shares of common stock.

OTHER MATTERSDelinquent Section 16(a) Reports

NoSection 16(a) of the Exchange Act requires our directors, executive officers and holders of more than 10% of our common stock to file with the SEC reports regarding their ownership and changes in ownership of our common stock. They are also required to provide us with copies of any forms they file.

Based solely on our review of the reports furnished to us, we believe that during the last fiscal year, all reports filed by our directors and executive officers under Section 16(a) were made timely, except that each of Messrs. Lucas, Garateix, and Widdicombe failed to file a timely Form 4 in 2019 to report his surrender of shares for tax purposes, and Mr. Lucas failed to file a timely Form 4 in 2019 to report a purchase of shares. In addition, Mr. Vattamattam failed to file timely Form 4s to report his sales of shares in May, June, and July 2015.

COMPENSATION DISCUSSION AND ANALYSIS

General Overview

This Compensation Discussion and Analysis outlines our compensation philosophy, describes the process for setting compensation of our named executive officers and outlines the elements of our executive compensation program and decisions in 2019. For 2019, our named executive officers (“NEOs”) are:

Bruce Lucas, Chairman and Chief Executive Officer;

Kirk Lusk, Chief Financial Officer;

Richard Widdicombe, President;

Ernie Garateix, Chief Operating Officer; and

Tim Moura, President, Narragansett Bay Insurance Company, our subsidiary.

Compensation Philosophy

Our compensation philosophy is based onpay-for-performance principles. Our executive compensation program is designed to accomplish each of the following goals:

reward superior financial and operational performance;

motivate our executive officers to build and grow our business other thanprofitably;

align the interests of our executive officers with those of our stockholders; and

enable us to attract, retain and motivate qualified executive officers.

2019 Performance Highlights

Key achievements for 2019 include:

Gross premiums written of $937.9 million, up 1.6% year-over-year, including 8.1% growth outside Florida that set forthwas partly offset by a 3.9% decline in Florida related to exposure management efforts in the attached noticestate.

Grosspremiums-in-force of Special Meeting$940.6 million, up 1.8% year-over-year, including 8.7% growth outside Florida.Policies-in-force of 531,945, up 3.2% year-over-year.

Profitable 96.5% net combined ratio despite severe weather losses, better than the 108.8% peer group median, which peer group includes other publicly held coastal property insurers (FedNat Holding Company, HCI Group, Inc., Kingstone Companies, Inc., United Insurance Holdings Corp., and Universal Insurance Holdings, Inc.).

Achieved a $10 million reinsurance cost reduction due to careful portfolio optimization and planning.

Favorable prior year reserve development of $3.7 million, reflecting a0.8-point benefit to the net combined ratio, better than the coastal peer group’s adverse4.9-point median impact.

Net income margin of 5.6% compared to coastal peer group’s median 0.2% margin.

EBITDA margin of 11.7% compared to coastal peer group’s median 3.1% margin.

Book value per share increased to $15.66, up 8.5% fromyear-end 2018, compared to 2.4% median increase for the coastal peer group.

Successful execution of ourde-risking and diversification strategy, with the proportion of our total insured value stemming from the high-risk, volatileTri-County Florida region dropping by 210 basis points year-over-year to 6.3%.

Strongyear-end capital position with $448.8 million of equity capital.

Repurchased 1,134,686 shares for $16.2 million at an average price of $14.26 per share, 8.9% belowyear-end 2019 book value per share. Total capital returned to shareholders of $23.3 million, including $0.06 per share regular quarterly dividend.

As discussed in more detail below, the Compensation Committee took into account our 2019 financial and operational performance in making its 2019 executive compensation decisions, and a significant portion of the annual compensation for our named executive officers were tied to our annual EBITDA performance.

Compensation Setting Process

The Compensation Committee is expectedresponsible for reviewing and approving the compensation of our CEO and our other executive officers, and for setting our executive compensation and benefits policies and programs generally. In formulating our executive compensation program, the Compensation Committee does not use a compensation consultant nor does it benchmark to come beforea particular industry or group of companies, but it draws information from general experience of the Special Meeting.insurance industry and comparable companies.

Each NEO has an employment agreement which provides for a minimum annual base salary and annual cash incentive awards. As such, portions of our NEO’s compensation are determined based on the provisions of their existing employment agreements, which, with respect to Messrs. Lucas, Widdicombe and Garateix, expire at the end of 2020.

With respect to annual cash incentives, each year, the Compensation Committee reviews our EBITDA performance for the fiscal year and the individual contributions of each NEO, and determines the size of the EBITDA cash incentive award pool and the allocation of the pool to our NEOs, as more fully described below. Our CEO provides the Compensation Committee with recommendations regarding the allocation of the pool to our other executive officers, subject to the requirements of any individual employment agreement.

Peer Companies

The Compensation Committee did not formally determine or utilize a peer group in setting 2019 compensation. However, should any other matters requiring a votewhen evaluating the Company’s performance and compensation levels, the Compensation Committee does consider the performance and compensation levels of stockholders arise, the persons namedpublic companies based in Florida that are engaged in the accompanying proxy will vote thereon accordingresidential property insurance business, including FedNat Holding Company, United Insurance Holdings Corp, HCI Group Inc. and Universal Insurance Holdings, Inc.

Although the Compensation Committee believes a comparison of compensation and performance data can be useful, the Compensation Committee does not believe that any comparison group company, whose composition is based solely on our industry classification, revenues, net income and/or market capitalization, is fully reflective of the markets in which we compete for talent. Consequently, the Compensation Committee does not set the executives’ target total direct compensation, or any of the target components of such compensation, at any specific percentile of the comparison group.

Elements of Executive Compensation Program

Our executive compensation program consists of three primary elements:

Base Salary – We provide base salaries, which are intended to be generally competitive with salaries of similarly-situated executives at comparable companies and are based on the executive officer’s role and responsibilities, individual job performance and experience. The base salaries for our named executive officers were initially set pursuant to their best judgmentrespective employment agreements.

Annual Cash Incentive Award – Annual cash incentive awards are performance-based and designed to drive performance, and to motivate and reward eligible employees who contribute positively towards our growth and business strategy. Pursuant to their employment agreements, each of our NEOs are entitled to an annual cash incentive based on our annual EBITDA performance, as described below. Annual cash incentive awards are only paid if we achieve positive EBITDA for the fiscal year. For some named executive officers, (i) a cash incentive is paid upon achievement of a minimum level of EBITDA and (ii) an additional amount is paid from an annual incentive pool that is funded based on a percentage of the Company’s EBITDA for the relevant period as determined by the Compensation Committee. As a result, any growth in the interestsize of the Company.

PROXY SOLICITATION AND COSTS

Itincentive pool is expected that the solicitation of proxies will be primarily by mail. Proxies may also be solicited personally by regular employeesa function of the Company, by telephone or byCompany’s EBITDA performance.

In addition, Mr. Lusk is entitled to an additional annual cash incentive based on our consolidated combined ratio each year and Mr. Moura is entitled to an additional annual cash incentive based on the annual gross premiums written and combined ratio for NBIC Holdings, Inc. For purposes of calculating the annual cash incentive, the term combined ratio is generally defined as gross premiums adjusted for loss, loss adjustment, reinsurance costs and recoveries, acquisition and operational costs. In calculating the combined ratio, net investment income and other meansincome is deducted from operating expenses.

Long-Term Equity Awards – We did not make an annual grant of communication at nominal cost. The Company will bearequity awards in 2019. In 2015, we granted restricted stock to Messrs. Lucas, Widdicombe, and Garateix, which were intended to compensate them over the cost of such solicitation. It will reimburse banks, brokersfive years following the grant. In 2018, Messrs. Lusk and trustees, or their nominees, for reasonable expenses incurred by them in forwarding proxy material to beneficial owners ofMoura received restricted stock in accordanceconnection with their continuing employment following our acquisition of NBIC, which stock vests over five years. We previously granted stock options to certain of our named executive officers as long-term equity incentive compensation. However, the NYSE schedulemajority of charges.those stock options were “underwater” and therefore remained unexercised when they expired in late 2017. The Compensation Committee may determine to alter its grant practice in light of business needs and changes in applicable laws and regulations.

Each of these elements is described in more detail in the discussion below regarding 2019 compensation decisions and in the executive compensation tables and narrative disclosures that follow.

2019 Executive Compensation Decisions

Consistent with historical practice, for 2019, the Compensation Committee approved an EBITDA cash incentive pool equal to 8.5% of our 2019 EBITDA, resulting in a 2019 EBITDA cash incentive pool of $5,540,000. The Company will bearCompensation Committee awarded the entire costNEOs an aggregate of this solicitation$2,975,000 of proxies, including the preparation, assembly, printing and mailingtotal pool as discussed below. The Compensation Committee deferred the allocation of $1.5 million of the 2019 cash incentive pool, which as of the date of this proxy statement has not been allocated or paid. The Compensation Committee’s 2019 executive compensation decisions for each of our named executive officers, which are based in large part on the terms of each named executive officer’s employment agreement, are discussed below.

For purposes of calculating the cash incentive pool, EBITDA is defined as reported earnings excluding interest, taxes, depreciation, and amortization, as well as any incentive cash compensation accrual recorded on the Company’s books.

Bruce Lucas

Base Salary – The Lucas Amended Agreement (defined below) provides for an initial base annual salary of $2.0 million commencing in 2016. As provided for in the Lucas Amended Agreement, in 2019, the Compensation Committee approved a 5% increase in Mr. Lucas’ base salary reflecting cost of living and inflation-based adjustments.

Annual Cash Incentive Award – Pursuant to the Lucas Amended Agreement, for 2019, Mr. Lucas was entitled to an (i) incentive of $1.75 million, subject to our achievement of at least $50 million in EBITDA for

2019, and (ii) annual cash incentive from our EBITDA incentive pool with a target amount equal to the greater of (1) $2.5 million or (2) the remainder from the EBITDA incentive pool after paying all employee incentives as determined by the Compensation Committee. For 2019, the Compensation Committee approved a total annual cash incentive for Mr. Lucas of $3.75 million, which consists of the $1.75 million cash incentive he earned when the Company achieved at least $50 million in EBITDA for 2019 plus $2 million from the EBITDA cash incentive pool. In making its determination, the Compensation Committee considered Mr. Lucas’ individual contributions to the Company, including his continued efforts to diversify the Company’s business, reduce its concentration risk in certain geographies, and optimize its reinsurance spend.

As reported in last year’s proxy cardstatement, in early 2019, the Compensation Committee deferred the allocation of a portion of the 2018 EBITDA cash incentive pool. In May 2019, the Compensation Committee determined to allocate $2.7 million of the remaining balance of the incentive pool to Mr. Lucas. This amount is reflected in Mr. Lucas’ 2018 compensation in the Summary Compensation Table on page 24.

Kirk Lusk

Base Salary – The Lusk Agreement (defined below) provides for an initial base annual salary of $850,000. Mr. Lusk did not receive a salary increase in 2019. In 2020, the Compensation Committee determined to increase Mr. Lusk’s base salary by $100,000 to be more in line with market.

Annual Cash Incentive Award – Pursuant to the Lusk Agreement, for 2019, Mr. Lusk was entitled to a cash incentive under the Omnibus Incentive Plan of up to $500,000, subject to the Company’s achievement of a consolidated combined ratio that is below 91 for the preceding calendar year. The Company’s 2019 consolidated combined ratio was at or above 91. As a result, Mr. Lusk did not receive a cash incentive under his employment agreement. The Compensation Committee awarded Mr. Lusk $50,000 from the 2019 EBITDA incentive pool.

Richard Widdicombe

Base Salary – The Widdicombe Amended Agreement (defined below) provides for an initial base annual salary of $1.75 million commencing in 2016. Mr. Widdicombe did not receive a salary increase in 2019.

Annual Cash Incentive Award – Pursuant to the Widdicombe Amended Agreement, for 2019, Mr. Widdicombe was entitled to a cash incentive of $375,000, subject to our achievement of at least $50 million in EBITDA for 2019, and an annual cash incentive from our EBITDA incentive pool with a target amount of $375,000. In 2019, the Compensation Committee approved a total annual cash incentive for Mr. Widdicombe of $750,000, which represents the $375,000 cash incentive when the Company achieved at least $50 million in EBITDA for 2019, plus $375,000 from the EBITDA incentive pool.

Ernie Garateix

Base Salary – The Garateix Agreement (defined below) provides for an initial base annual salary of $750,000 commencing in 2016. Mr. Garateix did not receive a salary increase in 2019. In 2020, the Compensation Committee determined to increase Mr. Garateix’s salary by $100,000 to be more in line with market.

Annual Cash Incentive Award – Pursuant to the Garateix Agreement, for 2019, Mr. Garateix was entitled to an annual cash incentive from our EBITDA cash incentive pool of up to $100,000. In 2019, the Compensation Committee approved an annual cash incentive for Mr. Garateix from the EBITDA pool of $500,000. In making its determination, the Compensation Committee considered Mr. Garateix’s individual contributions to the Company, including his oversight of systems, processes, and personnel and his efforts in enhancing the Company’s business intelligence capabilities.

Tim Moura

Base Salary – The Moura Agreement (defined below) provides for annual base annual salary of $850,000 commencing in 2018. In 2019, the Compensation Committee approved an aggregate 5% increase in Mr. Moura’s base salary.

Annual Cash Incentive Award – Pursuant to the Moura Agreement, for 2019, Mr. Moura was entitled to an annual cash incentive of up to $50,000 based on the Board’s approval of the EBITDA incentive pool and Mr. Moura’s performance during the calendar year, and a cash incentive under the Omnibus Incentive Plan based on NBIC’s annual gross written premium and combined ratio. In 2019, Mr. Moura received an annual cash incentive of $50,000. Mr. Moura did not receive a cash incentive under the Omnibus Incentive Plan in 2019 because NBIC’s annual gross written premium and combined ratio did not reach target levels.

Severance and Change of Control Agreements

Our named executive officers are not party to any additional solicitation materialseparate severance or change of control agreements. As described below under “Executive Compensation—Employment Agreements and—Estimated Payments Following Termination or Change in Control”, our named executive officers are entitled to certain severance and change of control payments and benefits pursuant to their employment agreements.

Employee Benefits

Our named executive officers participate in other employee benefit plans generally available to all employees on the same terms, such as medical, dental, life, disability insurance programs and a 401(k) plan, except that the Company mayprovides additional life and disability insurance benefits to Messrs. Lucas, Widdicombe, Garateix, and Lusk. These amounts are included in the “All Other Compensation” column of the Summary Compensation Table and described in a footnote. In addition, in 2019, we provided matching contributions to the 401(k) accounts of all our employees, including our named executive officers, equal to 100% of the first 3% of each employee’s contribution, and 50% of each employee’s next 2% of contribution, subject to applicable limitations. In addition, Messrs. Lucas and Garateix each received an automobile allowance during 2019. We do not provide to stockholders. Copies of solicitationour named executive officers with any other material will be provided to brokerage firms, fiduciaries and custodians holding shares in their namesperquisites or similar personal benefits.

Hedging

The Company does not have a specific policy that are beneficially ownedprohibits hedging transactions by others so that they may forward the solicitation material to such beneficial owners. Further, the original solicitation of proxies by mail may be supplemented by solicitation by telephone and other means byour directors, executive officers, and employees, however our insider trading policy requirespre-clearance from our Chief Financial Officer prior to such transactions.

COMPENSATION COMMITTEE REPORT

The Compensation Committee has reviewed and discussed the disclosure set forth above under the heading “Compensation Discussion and Analysis” with management and, based on such review and discussions, it has recommended to the Board that the “Compensation Discussion and Analysis” be included in this proxy statement.

Notwithstanding anything to the contrary set forth in any of our previous filings under the Securities Act of 1933, as amended, or the Exchange Act that might incorporate future filings, including this proxy statement, in whole or in part, the Compensation Committee Report above shall not be incorporated by reference into this proxy statement.

Respectfully submitted by the Compensation Committee of the Company. No additional compensation will be paid to these individuals for any such services. Board,

The Company will also post its proxy materials to its website under “Investors.” In addition, the Company has retained Georgeson LLC to act as a proxy solicitor in conjunction with the Special Meeting. The Company has agreed to pay that firm approximately $15,000.00 plus reasonable out-of-pocket expenses, for proxy solicitation services.Compensation Committee

Irini Barlas

James Masiello

Nicholas Pappas

April 3, 2020

EXECUTIVE COMPENSATION

WHERE YOU CAN FIND MORE INFORMATIONSummary Compensation Table

The Companyfollowing Summary Compensation Table discloses the compensation information for fiscal years 2017, 2018, and 2019 for our NEOs. Certain information regarding 2019 compensation is provided in the narrative sections following the Summary Compensation Table.

Name and Principal Position

  Year   Salary
($)
   Bonus
($)
   Non-Equity
Incentive Plan
Compensation(1)
($)
  All Other
Compensation
($)
  Total ($) 

Bruce Lucas

   2019    2,302,529    —      3,750,000   23,787(2)   6,076,316 

Chairman and CEO

   2018    2,205,000    3,000,000    6,200,000(3)   30,043   11,135,043(3) 
   2017    2,059,885    —      4,633,022   44,911   6,737,818 

Kirk Lusk,

   2019    850,000    —      50,000   17,127(2)   917,127 

CFO

          

Richard Widdicombe

   2019    1,929,375    —      750,000   26,271(2)   2,690,175 

President

   2018    1,929,375    —      750,000   40,905   2,720,280 
   2017    1,802,164    137,000    750,000   51,035   2,740,698 

Ernie Garateix

   2019    900,000    —      500,000   23,862(2)   1,423,862 

COO

   2018    900,000    —      500,000   25,820   1,425,820 
   2017    772,626    55,000    400,000   36,334   1,263,960 

Tim Moura

   2019    870,596    —      50,000   —     920,596 

President, NBIC

          

(1)

Represents amounts paid under the terms of the named executive officer’s employment agreement.

(2)

Each of Messrs. Lucas and Garateix received an automobile allowance during 2019. The amounts disclosed above include such allowance, Company contributions with respect to the Company 401(k) plan, an additional disability insurance policy and an additional life insurance policy for each of Messrs. Lucas, Widdicombe, Garateix, and Lusk. In addition, for Mr. Lusk, the amount includes the aggregate incremental cost of a monthly housing allowance which began in October 2019. The amounts do not include the excess portion of the employer share of premiums offered to our named executive officers with respect to the following benefits which are generally available to all of the Company’s employees: health insurance, dental insurance, vision insurance, life insurance, short-term disability insurance and long-term disability insurance.

(3)

The amount reported for 2018 has been updated to include the payment of a cash incentive of $2,700,000 from the 2018 EBITDA cash incentive pool which was allocated to Mr. Lucas in May 2019 by our Compensation Committee.

Grants of Plan-Based Awards

Below are grants of plan-based awards made to the NEOs in 2019. Actual amounts paid under these awards are reflected in the Summary Compensation Table.

   Estimated future payouts under non-equity
incentive plan awards
 

Name

  Threshold
($)
   Target
($)(1)
  Maximum
($)
 

Bruce Lucas

   —      1,750,000(2)   —   
   —      2,500,000(3)   —   

Kirk Lusk

   —      500,000(4)   —   
   —      50,000(5)   —   

Richard Widdicombe

   —      375,000(2)   —   
   —      375,000(6)   —   

Ernie Garateix

   —      100,000(7)   —   

Tim Moura

   —      500,000(8)   —   
   —      50,000(9)   —   

(1)

The incentive plan awards reported in this table do not provide for threshold or maximum performance levels. For more information on these awards, please see the section “Compensation Discussion and Analysis – 2019 Executive Compensation Decisions.”

(2)

This amount reflects a grant of an annual cash incentive based on the Company achieving 2019 EBITDA of $50 million.

(3)

Under his employment agreement, Mr. Lucas is entitled to a target annual cash incentive from our EBITDA incentive pool equal to the greater of (1) $2.5 million or (2) the remainder from the EBITDA incentive pool after paying all employee cash incentives.

(4)

Under his employment agreement, Mr. Lusk is entitled to an annual cash incentive of up to $500,000, subject to the Company’s achievement of a consolidated combined ratio that is below 91 for the preceding calendar year.

(5)

Under his employment agreement, Mr. Lusk is entitled to a target annual cash incentive from our EBITDA incentive pool of up to $50,000.

(6)

Under his employment agreement, Mr. Widdicombe is entitled to a target annual cash incentive from our EBITDA incentive pool equal to $375,000.

(7)

Under his employment agreement, Mr. Garateix is entitled to a target annual cash incentive from our EBITDA incentive pool of up to $100,000.

(8)

Under his employment agreement, Mr. Moura is entitled to an annual cash incentive of up to $500,000, based on NBIC’s gross premiums written and combined ratio for 2019.

(9)

Under his employment agreement, Mr. Moura is entitled to a target annual cash incentive from our EBITDA incentive pool of up to $50,000.

Stock Vested

The following table provides information concerning the vesting of restricted stock and the value realized on vesting of restricted stock during the fiscal year ended December 31, 2019 for each of the named executive officers.

   Stock awards 

Name

  Number of shares
acquired on vesting
(#)
   Value realized
on vesting
($)
 

Bruce Lucas

   150,000    2,223,000 

Kirk Lusk

   15,000    217,800 

Richard Widdicombe

   50,000    741,000 

Ernie Garateix

   25,000    370,500 

Tim Moura

   10,000    132,500 

Outstanding Equity Awards at 2019 FiscalYear-End

The following table provides information concerning unvested restricted stock for each named executive officer outstanding as of the end of the fiscal year ended December 31, 2019. Each restricted stock grant is shown separately for each named executive officer.

   Stock Awards 

Name

  Number of
Shares of Stock
that Have Not
Vested (#)
  Market Value of
Shares of Stock
that Have Not
Vested ($)(2)
 

Bruce Lucas

   150,000(1)   1,987,500 

Kirk Lusk

   60,000(3)   795,000 

Richard Widdicombe

   50,000(1)   662,500 

Ernie Garateix

   25,000(1)   331,250 

Tim Moura

   40,000(4)   530,000 

(1)

These restricted stock awards were granted on November 4, 2015 with equal vesting over five years, subject to the executive’s continued employment with the Company through such date.

(2)

The market value of these shares is shown based on the closing price of the Company’s stock on December 31, 2019, which was $13.25 per share.

(3)

These restricted stock awards were granted on January 31, 2018 with equal vesting over five years, subject to the executive’s continued employment with the Company through such date.

(4)

These restricted stock awards were granted on January 1, 2018 with equal vesting over five years, subject to the executive’s continued employment with the Company through such date.

All awards reported in the table above were granted under the Omnibus Incentive Plan, which was adopted in connection with our initial public offering.

Employment Agreements

Mr. Lucas’ Employment Agreement

Effective November 4, 2015, Mr. Lucas entered into an amended and restated employment agreement (the “Lucas Amended Agreement”) with us to serve as our Chief Executive Officer until December 31, 2020. The Lucas Amended Agreement provides for (i) an annual base salary of $2.0 million commencing on January 1, 2016 (subject to annual cost of living and inflation-based adjustments), (ii) a cash incentive under our Omnibus Incentive Plan of $1.75 million for each calendar year, beginning in 2016, subject to the informational requirementsCompany’s achievement of at least $50 million in EBITDA for such year and (iii) an annual cash incentive under the Company’s EBITDA

incentive pool with a target amount equal to the greater of (A) $2.5 million or (B) the remainder of the Company’s incentive pool after paying all employee incentives. In connection with entering into the Lucas Amended Agreement, Mr. Lucas received a grant of 750,000 shares of restricted stock, which vest in equal annual installments of 150,000 shares beginning on November 4, 2016.

Mr. Lucas would be entitled to his base salary and share-based compensation payments for the remainder of the employment term, under the Lucas Amended Agreement, in the event he is terminated by us without “Cause,” which is defined as (i) a breach of the employment agreement or (ii) any fraud, breach of fiduciary duty, gross negligence, embezzlement or misappropriation against the Company. If the Lucas Amended Agreement, expires without the Company offering him a new employment agreement with compensation levels similar to those offered under this agreement in the last year of its term, then he would be entitled to severance equal to his annual base salary in the final year of the agreement.

If Mr. Lucas dies during the term of the Lucas Amended Agreement, his estate would be entitled to 50% of his base salary for the remainder of the employment term.

Mr. Lucas may resign upon giving no less than 90 days’ notice.

If Mr. Lucas becomes unable to perform his duties by reason of illness or injury for a consecutive period of ninety (90) days, then the Company may, within thirty (30) days, suspend the officership of Mr. Lucas. In the event of such suspension, Mr. Lucas would remain an employee of the Company and receive his regular compensation and all his regular fringe benefits through December 31st of the following year, in which case Mr. Lucas’ employment with the Company would terminate at the end of such period if Mr. Lucas has not returned to the full-time performance of his duties.

In the event of a “change of control” (as defined in the Lucas Amended Agreement), Mr. Lucas would be entitled to continue receiving, through the remainder of the term of the Lucas Amended Agreement, (i) his base salary as in effect on the change of control date, (ii) his annual incentives in amounts no less than those paid in the preceding 12 months and (iii) employee benefits as in effect on the change of control date.

Upon a termination of employment for any reason, Mr. Lucas would continue to be subject tonon-solicitation andnon-competition restrictive covenants for periods of one year and two years, respectively, following such termination.

Mr. Lusk’s Employment Agreement

Effective January 30, 2018, Mr. Lusk entered into an employment agreement, as amended October 7, 2019 (the “Lusk Agreement”), with us to serve as Chief Financial Officer of the Company until terminated. The Lusk Agreement provides for (i) an annual base salary of $850,000, (ii) a discretionary annual cash incentive of up to $50,000, and (iii) an incentive under the Omnibus Incentive Plan of up to $500,000, subject to the Company’s achievement of a consolidated combined ratio that is below 91 for the preceding calendar year. In addition, in connection with entering into the Lusk Agreement, Mr. Lusk received a grant of 75,000 shares of restricted stock, which vest in equal annual installments of 15,000 shares beginning on January 31, 2019. Mr. Lusk also receives medical, dental, prescription and disability insurance coverage, a monthly housing allowance of $3,500, and reimbursement of reasonable travel expenses.

Mr. Lusk would be entitled to his base salary that is accrued but unpaid, and accrued and unused paid time off for 180 days following the termination date, in the event he is terminated by us without “Cause,” which is defined as occurring upon (i) a felony conviction, (ii) an act of fraud upon the Company, (iii) the willful refusal or gross neglect to perform the duties reasonably assigned, (iv) the breach ofnon-compete,non-solicit, ornon-disclosure obligations, (v) a breach of the employment agreement or (vi) any fraud, breach of fiduciary duty, gross negligence, embezzlement or misappropriation against the Company.

Mr. Lusk may resign upon giving no less than 90 days’ notice.

If Mr. Lusk becomes unable to perform his duties by reason of illness or injury for a consecutive period of 120 days, then the Company may terminate his employment. In such event, Mr. Lusk would be entitled to all accrued but unpaid base salary and accrued and unused paid time off as of the termination date.

Upon a termination of employment, Mr. Lusk would continue to be subject tonon-solicitation andnon-compete restrictive covenants for a period of two years following such termination. However, thenon-compete covenant will not apply if the Company terminates without “Cause.”

Mr. Widdicombe’s Employment Agreement

Effective November 4, 2015, Mr. Widdicombe entered into an amended and restated employment agreement (the “Widdicombe Amended Agreement”) with us to serve as President of the Company until December 31, 2020. The Widdicombe Amended Agreement provides for (i) an annual base salary of $1.75 million commencing on January 1, 2016 (subject to annual cost of living and inflation-based adjustments), (ii) an incentive under the Omnibus Incentive Plan of $375,000 for each calendar year beginning in 2016, subject to the Company’s achievement of at least $50 million in EBITDA for such year and (iii) an annual cash incentive under the Company’s EBITDA incentive pool with a target amount of $375,000 beginning in 2016. In connection with entering into the Widdicombe Amended Agreement, Mr. Widdicombe received a grant of 250,000 shares of restricted stock, which vest in equal annual installments of 50,000 shares beginning on November 4, 2016.

Mr. Widdicombe would be entitled to his base salary and share based compensation for the remainder of the employment term, under the Widdicombe Amended Agreement, in the event he is terminated by us without “Cause,” which is defined as (i) a breach of the employment agreement or (ii) any fraud, breach of fiduciary duty, gross negligence, embezzlement or misappropriation against the Company. If the Widdicombe Amended Agreement expires without the Company offering him a new employment agreement with compensation levels similar to those offered under this agreement in the last year of its term, then he would be entitled to severance equal his annual base salary in the final year of the agreement.

If Mr. Widdicombe dies during the term of the Widdicombe Amended Agreement, his estate would be entitled to 50% of his base salary for the remainder of the employment term.

Mr. Widdicombe may resign upon giving no less than 90 days’ notice.

If Mr. Widdicombe becomes unable to perform his duties by reason of illness or injury for a consecutive period of ninety (90) days, then the Company may, within thirty (30) days, suspend the officership of Mr. Widdicombe. In the event of such suspension, Mr. Widdicombe would remain an employee of the Company and receive his regular compensation and all his regular fringe benefits through December 31st of the following year, in which case Mr. Widdicombe’s employment with the Company would terminate at the end of such period if Mr. Widdicombe has not returned to the full-time performance of his duties.

In the event of a “change of control” (as defined in the agreement), Mr. Widdicombe would be entitled to continue receiving, through the remainder of the term of the agreement, (i) his base salary as in effect on the change of control date, (ii) his annual incentives in amounts no less than those paid in the preceding 12 months and (iii) employee benefits as in effect on the change of control date.

Upon a termination of employment for any reason, Mr. Widdicombe would continue to be subject tonon-solicitation andnon-competition restrictive covenants for periods of one year and two years, respectively, following such termination.

Mr. Garateix’s Employment Agreement

Effective November 4, 2015, Mr. Garateix entered into an employment agreement (the “Garateix Agreement”) with us to serve as our Chief Operating Officer of the Company until December 31, 2020. The Garateix Agreement provides for (i) an annual base salary of $750,000 commencing on January 1, 2016 (subject to annual cost of living and inflation-based adjustments) and (ii) an annual cash incentive of up to $100,000 under the Company’s EBITDA incentive pool during the term of the Garateix Agreement, based on and subject to available funds in the Company’s EBITDA incentive pool. In connection with the Garateix Agreement, Mr. Garateix received a grant of 125,000 shares of restricted stock, which vest in equal annual installments of 25,000 shares beginning on November 4, 2016.

Mr. Garateix may resign upon giving no less than 90 days’ notice.

Upon a termination of employment for any reason, Mr. Garateix would be subject tonon-solicitation andnon-competition restrictive covenants for periods of five years and two years, respectively, following such termination.

Tim Moura’s Employment Agreement

Effective February 3, 2014, Mr. Moura entered into an employment agreement, as amended January 1, 2018 (the “Moura Agreement”), with NBIC Service Company, Inc., a subsidiary of the Company, to serve as President of NBIC. The Moura Agreement provides for (i) an annual base salary of $850,000 commencing on January 1, 2018, (ii) an annual cash discretionary incentive of up to $50,000 based on the Board’s approval of the EBITDA incentive pool and Mr. Moura’s performance during the calendar year, and (iii) a cash incentive under the Omnibus Incentive Plan based on NBIC’s annual gross premiums written and combined ratio. In connection with entering into the amendment to the Moura Agreement, Mr. Moura received a grant of 50,000 shares of restricted stock, which vest in equal annual installments of 10,000 shares beginning on January 1, 2019.

Mr. Moura is entitled to24-months’ notice prior to termination by us without “Cause” or for “Good Reason.” In such case, he would be entitled to his cash and share based compensation for the 24 months. “Cause” is defined as (i) the conviction of a felony, (ii) an act of fraud against the Company, (iii) a material breach of the employment agreement or the willful refusal or gross neglect to perform the duties reasonably assigned, or (iv) the breach of hisnon-compete,non-solicit, ornon-disclosure obligations which results in a material adverse effect on the Company. “Good Reason” is defined as (i) a material diminution in duties, (ii) failure to pay Mr. Moura amounts owed under the agreement, (iii) relocation of NBIC’s principal location outside a certain radius, or (v) Mr. Moura’s failure to retain his position at a potential successor to the Company.

If Mr. Moura dies during the term of the Moura Agreement, his estate would be entitled to receive accrued but unpaid base salary, time off, and any other benefits payable through the date of his death.

Mr. Moura may resign upon giving no less than 90 days’ notice.

If Mr. Moura becomes unable to perform substantially his duties for a consecutive period of 120 days, then the Company may terminate him with notice.

Upon a termination of employment for any reason, Mr. Moura would continue to be subject tonon-solicitation andnon-competition restrictive covenants for two years following such termination.

Estimated Payments Following Termination or Change in Control

We have employment agreements and award agreements, granted pursuant to our Omnibus Incentive Plan, with each of our named executive officers (collectively, the “Agreements”) that entitle them to severance payments on certain types of employment terminations.

Without “Cause” and “Good Reason” Payments

The Agreements provide each of our named executive officers with certain payments upon termination of employment by us without “cause,” as defined in their respective employment agreements. Messrs. Lucas, Widdicombe, and Moura are entitled to remaining, regularly scheduled cash and share based compensation under their employment agreements. For Messrs. Lucas and Widdicombe, such compensation will continue until December 31, 2020. For Mr. Moura, we must provide24-months’ notice prior to such termination, during which time he is entitled to his scheduled compensation and benefits. Mr. Moura is entitled to the same payment in the event of his notice of termination for “good reason,” as defined in his employment agreement. Mr. Lusk is entitled to all accrued but unpaid base salary and accrued and unused paid time off for 180 days following the termination date, subject to his release of claims against the Company.

With respect to equity, except for Mr. Lusk and Mr. Moura, if any of our named executive officers’ employment is terminated without “cause,” then the remaining unvested shares will be forfeited upon each individual’s termination date. Mr. Lusk’s unvested shares will vest upon the date of his termination other than for cause, and Mr. Moura’s unvested shares will vest upon the date of his termination without cause.

In addition, Messrs. Lucas and Widdicombe are entitled to unused vacation in a lump sum within ninety (90) days following their termination of employment.

For “Cause” Terminations

With respect to equity, in the event of a termination for “cause,” Mr. Lusk is required to immediately forfeit unvested shares. Under these circumstances, each of the other named executive officers’ equity awards will be immediately forfeited on the date that: (i) their employment is terminated; (ii) their employment could have been terminated for “cause”; or (iii) there has been a determination that a named executive officer engaged in inimical conduct.

“Change of Control” Payments

Under the employment agreements with Messrs. Lucas and Widdicombe, a “change of control” will generally be deemed to have taken place if: (i) any person, including a “group” as defined in the Securities Exchange Act of 1934, as amended, and, in accordance therewith, files reports and other information withbecomes the SEC. Any interested party may inspect information filed bybeneficial owner of Company securities having greater than 50% of the combined voting power of the then outstanding shares of the Company, without charge, atsubject to certain exceptions, or (ii) the public reference facilitiespersons who were directors of the SEC at its principal office at 100 F. Street, N.E., Washington, D.C. 20549. Any interested party may obtain copies of all or any portion of the information filed by the Company at prescribed rates from the Public Reference Section of the SEC at its principal office at 100 F. Street, N.E., Washington, D.C. 20549. In addition, the SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding the Company and other registrants that file electronically with the SEC at http://www.sec.gov.

The Company’s common stock is listed on the NYSE and trades under the symbol “HRTG”.

INFORMATION INCORPORATED BY REFERENCE

The SEC allows us to “incorporate by reference” into this proxy statement the information we file with them, which means that we can disclose important information to you by referring you to those documents. Any statement contained or incorporated by reference in this proxy statement shall be deemed to be modified or superseded for purposes of this proxy statement to the extent that a statement

contained herein, or in any subsequently filed document which also is incorporated by reference herein, modifies or supersedesbefore such earlier statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded,transactions cease to constitute a part of this proxy statement. We incorporate by reference the documents listed below:

·our Annual Report on Form 10-K for the fiscal year ended December 31, 2016;

·our Quarterly Reports on Form 10-Q for the fiscal quarters ended March 31, 2017 and June 30, 2017;

·our Definitive Proxy Statement on Schedule 14A filed with the SEC on April 28, 2017;

·our Current Reports on Form 8-K filed on March 2, 2017, June 28, 2017, August 9, 2017 (except with respect to Items 2.02 and 7.01), August 16, 2017, August 22, 2017 and September 13, 2017; and

·the description of our capital stock as set forth in our Registration Statement on Form 8-A filed with the SEC on May 20, 2014.

All documents that we file (but not those that we furnish) with the SEC pursuant to Section 13(a), 13(c), 14 or 15(d)majority of the Exchange Act afterBoard, or any successor to the Company, as the direct or indirect result of or in connection with, any cash tender or exchange offer, merger or other business combination, sale of assets or contested election, or any combination of the foregoing transactions.

Under the employment agreements with Messrs. Lucas and Widdicombe, upon the occurrence of a “change of control,” the Company will until December 31, 2020, (i) continue to pay base salary at not less than the level applicable on the change of control date, (ii) pay incentives in amounts not less in amount than those paid during the12-month period preceding the change of this proxy statementcontrol date, and before(iii) continue employee benefit programs at levels in effect on the change of control date.

With respect to equity awards, upon a change of control, Mr. Lusk’s remaining unvested shares will vest upon the date of the Special Meeting are incorporatedchange of control. If Mr. Moura remains employed by referencethe successor entity following a change of control, the dollar value of his unvested awards (as of the change of control date) will be held in this proxy statement fromescrow and distributed to him in accordance with the vesting schedule in his award agreement. If Mr. Moura’s employment is terminated as a result of the change of control, his unvested awards as of the date of filingtermination will become immediately vested on that date.

“Death” Payments

Pursuant to the employment agreements with Messrs. Lucas and Widdicombe, in the event of either of their deaths during their terms of employment, their legal representatives, respectively, are entitled to 50% of any unpaid base salary through December 31, 2020. Pursuant to Mr. Lusk’s employment agreement, in the documents, unless we specifically provide otherwise. Information that we fileevent of his death during his term of employment, his legal representative is entitled to all accrued but unpaid base salary and accrued and unused paid time off. Pursuant to the agreement with Mr. Moura, his estate would be entitled to receive accrued but unpaid base salary, time off, and any other benefits payable through the SEC will automatically update and may replace information previously filed withdate of his death.

With respect to equity awards, upon the SEC.

You may obtain, without charge, a copydeath of any of the documents incorporated by reference in this proxy statement, other than exhibits to those documents that are not specifically incorporated by reference into those documents, by writing or telephoning us at the following address: Heritage Insurance Holdings, Inc., 2600 McCormick Drive Suite 300, Clearwater, Florida 33759, phone number (727) 727-7200.

Information contained on our website,www.heritagepci.com, is not incorporated by reference in,named executive officers, any unvested restricted stock awards will automatically terminate and does not constitute part of, this proxy statement.

AVAILABILITY OF FORM 10-K AND ANNUAL REPORT TO STOCKHOLDERS

Copiesbe forfeited as of the Annual Report, which also containsdate of death.

“Disability” Payments

Pursuant to Mr. Lusk’s employment agreement, in the Company’s Annual Report on Form 10-K forevent of his termination due to “disability,” he will be entitled to all accrued but unpaid base salary and accrued and unused paid time off as of the fiscal year endedtermination date.

Tax Matters

In the event any payment or benefit to the other executive officers would constitute an excess parachute payment within the meaning of Section 280G of the Internal Revenue Code and be subject to the excise tax imposed by Section 4999 of the Internal Revenue Code, the affected named executive officer will be entitled to the greater of (on a net after-tax basis): (i) the largest amount of the payment that would result in no portion of the payment or benefit being subject to the excise tax under Section 4999 of the Internal Revenue Code or (ii) the entire payment or benefit without any reduction to avoid the excise tax.

Table Showing Estimated Payments Following Termination or Change in Control

The following table shows potential payments to our named executive officers if their employment terminates under their Agreements. The amounts assume a December 31, 2016 (not including exhibits2019, termination date and documents incorporated by reference), are available without charge to stockholders upon written request touse the Company at Heritage Insurance Holdings, Inc., 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759, Attn: Investor Relations.

HERITAGE INSURANCE HOLDINGS, INC.
ATTN: STEVEN MARTINDALE

2600 MCCORMICK DRIVE, SUITE 300
CLEARWATER, FL 33759

VOTE BY INTERNET -

www.investorvote.com/HRTG

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time the day before thecut-off date or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

VOTE BY PHONE -1-800-652-VOTE (8683)

Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time the day before thecut-off date or meeting date. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS

FOLLOWS:closing price of our common stock as of that date of $13.25 per share.

 

KEEP THIS PORTION FOR YOUR

Name

  Involuntary
Termination
without Cause
($)
  Upon a
Change of
Control ($)
  Involuntary
Termination
upon a
Change of
Control ($)
  Death ($) 

Bruce Lucas

     

Salary

   2,302,529   —     2,302,529   1,151,265 

Cash Incentive

   4,250,000(1)   —     9,200,000(2)   —   

Value of Accelerated Equity(3)

   —     —     —     —   

Employee Benefits(4)

   —     —     26,444  
  

 

 

  

 

 

  

 

 

  

 

 

 

Total

   6,552,529   —     11,528,973   1,151,265 
  

 

 

  

 

 

  

 

 

  

 

 

 

Kirk Lusk

     

Salary

   —     —     —     —   

Cash Incentive

   —     —     —     —   

Value of Accelerated Equity(3)

   795,000(6)   795,000(6)   795,000(6)   —   
  

 

 

  

 

 

  

 

 

  

 

 

 

Total

   795,000   795,000   795,000   —   
  

 

 

  

 

 

  

 

 

  

 

 

 

RECORDS

Name

  Involuntary
Termination
without Cause
($)
  Upon a
Change of
Control ($)
   Involuntary
Termination
upon a
Change of
Control ($)
  Death ($) 

Richard Widdicombe

      

Salary

   1,929,375   —      1,929,375   964,688 

Cash Incentive

   750,000(1)   —      750,000(2)   —   

Value of Accelerated Equity(3)

   —     —      —     —   

Employee Benefits(4)

   —     —      24,585  
  

 

 

  

 

 

   

 

 

  

 

 

 

Total

   2,679,375   —      2,703,960   964,688 
  

 

 

  

 

 

   

 

 

  

 

 

 

Ernie Garateix

      

Salary

   —     —      —     —   

Cash Incentive

   —     —      —     —   

Value of Accelerated Equity(3)

   —     —      —     —   
  

 

 

  

 

 

   

 

 

  

 

 

 

Total

   —     —      —     —   
  

 

 

  

 

 

   

 

 

  

 

 

 

Tim Moura

      

Salary

   1,741,192(5)   —      1,741,192(5)   —   

Cash Incentive

   100,000(5)   —      100,000(5)   —   

Value of Accelerated Equity(3)

   530,000(6)   —      530,000(6)   —   

Employee Benefits

   39,005(5)   —      39,005(5)   —   
  

 

 

  

 

 

   

 

 

  

 

 

 

Total

   2,410,197   —      2,410,197   —   
  

 

 

  

 

 

   

 

 

  

 

 

 

 

        THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

(1)

DETACH AND RETURN THISThis amount reflects payment equal to the target annual cash based incentive amounts set forth in Mr. Lucas and Mr. Widdicombe’s employment agreements. For more information, please see “Estimated Payments Following Termination or Change of Control” and “Executive Compensation – Grants of Plan-Based Awards” above.

(2)

PORTION ONLYThis amount reflects payment equal to the amount of cash based incentive paid to Mr. Lucas and Mr. Widdicombe, respectively, during the preceding12-month period, as provided by their employment agreements. These amounts were based on cash based incentives earned for 2018 and paid in 2019. For more information, please see “Estimated Payments Following Termination or Change of Control” and “Executive Compensation – Summary Compensation Table” above.

(3)

Except for Mr. Lusk and Mr. Moura, if any of our named executive officers’ employment is terminated for any reason, then the remaining unvested shares will be forfeited upon each individual’s termination date. Mr. Lusk’s unvested shares will vest upon the date of his termination other than for cause or a change of control, and Mr. Moura’s unvested shares will vest upon the date of his termination without cause or upon his termination as a result of a change of control.

(4)

Reflects payment of life insurance, medical insurance, disability insurance, dental insurance, vision insurance, and COBRA benefits.

(5)

Pursuant to his employment agreement, Mr. Moura is entitled to24-months’ notice prior to his termination without “cause,” during which time he is entitled to his scheduled compensation and benefits. This amount reflects what Mr. Moura would be entitled to receive if we provided him with the proper notice of termination on December 31, 2019.

(6)

Represents the value of accelerated vesting of shares of restricted stock. The value of the accelerated vesting is calculated by multiplying the closing price of the Company’s common stock on December 31, 2019 ($13.25) by the number of unvested shares of restricted stock as of December 31, 2019.

CEO Pay Ratio

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and Item 402(u) of RegulationS-K, we are providing the following information about the relationship of the median annual total compensation of our employees and the annual total compensation of our CEO, Bruce Lucas.

The Board of Directors recommends you vote FOR proposals 1 and 2.

As of December 31, 2019, our employee population consisted of approximately 530 individuals. We selected December 31, 2019, the last day of our fiscal year, as the determination date for identifying the median employee.

To identify the median employee, we calculated the amount of annual gross pay paid to all of our employees (other than our CEO). We annualized pay for those who commenced work during 2019. We did not make anycost-of-living or other adjustments in identifying the median employee.

We calculated the 2019 total annual compensation of such employee in accordance with the requirements of the executive compensation rules for the Summary Compensation Table (Item 402(c)(2)(x) of RegulationS-K). Under this calculation, the median employee’s annual total compensation was $67,838.

Utilizing the same executive compensation rules, and consistent with the amount reported in the “Total” Column of our 2019 Summary Compensation Table above for our CEO, the annual total compensation of our CEO was $6,076,316. The resulting ratio of the annual total compensation of our CEO to the annual total compensation of the median employee was 90 to 1. This ratio represents a reasonable estimate calculated in a manner consistent with SEC rules based on the methodology described above.

The SEC rules for identifying the median employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. As a result, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies have different employee populations and compensation practices, and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.

This information is being provided in response to SEC disclosure requirements. Neither the Compensation Committee nor management of the Company uses the pay ratio measure in making any compensation decisions.

DIRECTOR COMPENSATION

The following table summarizes the annual compensation for ournon-employee directors during 2019.

2019 Director Compensation

ForAgainstAbstain

1      To approve, pursuant to NYSE Rule 312.03(c), the issuance of our common stock upon conversion of our 5.875% Senior Convertible Notes due 2037.

2      To adjourn or postpone the special meeting, if necessary, to solicit additional proxies.

NOTE: Such other business as may properly come before the meeting or any adjournment thereof.

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name, by authorized officer.

 

Name

Fees Earned or Paid in
Cash ($)(1)

Pete Apostolou

   150,000

Irini Barlas

   150,000

Mark Berset(2)

   75,000

Trifon Houvardas(3)

   75,000

Steven Martindale

  Signature [PLEASE SIGN WITHIN BOX]150,000

James Masiello

  Date  150,000

Nicholas Pappas

  150,000

Joseph Vattamattam

  Signature (Joint Owners)150,000

Vijay Walvekar

  Date  150,000 

 

(1)

Each of ournon-employee directors received annual cash payments of $150,000, in connection with their provision of services to the Board during 2019.

(2)

Mr. Berset was appointed to the Board on July 15, 2019 to fill a vacancy. He therefore received apro-rata retainer fee for 2019.

(3)

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF

DIRECTORS OF

HERITAGE INSURANCE HOLDINGS, INC.Mr. Houvardas did not stand forre-election at the 2019 annual meeting and is no longer a director. He therefore received apro-rata retainer fee for 2019.

The table above describes the compensation earned by ournon-employee directors in 2019.

SpecialAUDIT COMMITTEE REPORT

The Audit Committee of the Board consists of threenon-employee directors, Irini Barlas, Joseph Vattamattam and Vijay Walvekar, each of whom the Board has determined to be an independent director as defined in the rules of the NYSE. The Audit Committee is a standing committee of the Board and operates under a written charter adopted by the Board, which is available at www.heritagepci.com on the “Investors” page listed as “Governance Documents” under the heading “Corporate Governance.” Among its other functions, the Audit Committee has the authority and responsibility to retain and terminate the engagement of the Company’s independent registered public accounting firm (the “independent auditors”).

Management is responsible for the Company’s internal controls and the financial reporting process. The independent auditors are responsible for performing an independent audit of the Company’s consolidated financial statements in accordance with the auditing standards of the Public Company Accounting Oversight Board (United States) and to issue a report thereon. The Audit Committee’s responsibility is to monitor and oversee these processes.

During 2019, at each of its meetings, the Audit Committee met with the senior members of the Company’s financial management team and the independent auditors. The Audit Committee’s agenda is established by the Audit Committee’s chairwoman and senior members of the Company’s financial management team. The Audit Committee met in private sessions with the Company’s independent auditors at certain of its meetings, and also separately with the Company’s head of internal audit, without management representation, to discuss financial management, accounting and internal control issues. The Audit Committee has reviewed and discussed with management and the independent auditors the audited consolidated financial statements in the Company’s Annual Report on Form10-K for the year ended December 31, 2019, including a discussion of the quality, not just the acceptability, of the accounting principles, the reasonableness of significant judgments and the clarity of disclosures in the consolidated financial statements. Management represented to the Audit Committee that the Company’s consolidated financial statements were prepared in accordance with generally accepted accounting principles. The Audit Committee discussed with the independent auditors those matters required to be discussed by the auditors under the rules adopted by the Public Company Accounting Oversight Board.

The Company’s independent auditors also provided to the Audit Committee the written disclosures and the letter required by the applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the Audit Committee concerning independence. The Audit Committee discussed with the independent auditors that firm’s independence and considered whether thenon-audit services provided by the independent auditors are compatible with maintaining their independence.

Based on the Audit Committee’s discussion with management and the independent auditors, and the Audit Committee’s review of the representation of management and the report of the independent auditors to the Audit Committee, the Audit Committee recommended that the Board include the audited consolidated financial statements in the Company’s Annual Report on Form10-K for the year ended December 31, 2019.

Notwithstanding anything to the contrary set forth in any of our previous filings under the Securities Act of 1933, as amended, or the Exchange Act that might incorporate future filings, including this proxy statement, in whole or in part, the Audit Committee Report above shall not be incorporated by reference into this proxy statement.

Submitted by the Audit Committee of the Board of

Directors,

April 3, 2020

Irini Barlas (Chairwoman)

Joseph Vattamattam

Vijay Walvekar

FEES BILLED FOR SERVICES RENDERED BY INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Grant Thornton was our independent registered public accounting firm from January 1, 2018 through June 14, 2018. On June 14, 2018, the Audit Committee approved the engagement of Plante & Moran as our new independent registered public accounting firm. The approximate fees billed by Plante & Moran for 2019 are set forth below:

Fees

  Fiscal Year Ended
December 31, 2019 ($)
   Fiscal Year Ended
December 31, 2018 ($)
 

Audit Fees(1)

   873,441    664,343(2) 

Audit-Related Fees(3)

   47,407    46,213 

Tax Fees

   —      —   

All Other Fees

   —      —   
  

 

 

   

 

 

 

Total

   920,848    710,556(2) 

(1)

Audit fees include fees billed for professional services rendered for the audit of our annual consolidated financial statements, the review of the interim consolidated financial statements included in our quarterly reports, and other related services that are normally provided in connection with statutory and regulatory filings. Audit fees for the year ended December 31, 2019 include the review of periodic filings with the SEC.

(2)

Includes $193,200 in audit fees for services performed in 2018 and paid in 2019, which fees were undeterminable at the time of the filing of the 2019 proxy.

(3)

Audit-related fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of the Company’s consolidated financial statements and are not reported under “Audit Fees.” These services include attest services related to financial reporting that are not required by statute or regulation, and consultations concerning financial accounting and reporting standards.

The Audit Committee has adopted certain policies and procedures regarding permitted audit andnon-audit services and the annualpre-approval of such services. Each year, the Audit Committee will ratify the types of audit andnon-audit services of which management may wish to avail itself, subject topre-approval of specific services. Each year, management and the independent registered public accounting firm will jointly submit apre-approval request, which will list each known and/or anticipated audit andnon-audit services for the upcoming calendar year and which will include associated budgeted fees. The Audit Committee will review the requests and approve a list of annualpre-approvednon-audit services. Any additional interim requests for additionalnon-audit services that were not contained in the annualpre-approval request will be approved during quarterly Audit Committee meetings. Plante & Moran did not performnon-audit services for the Company in 2019, however the approval of such services if necessary in the future would follow the policies and procedures described above.

All services provided by Plante & Moran during the fiscal year ended December 31, 2019 and December 31, 2018 were approved by the Audit Committee.

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

In the ordinary course of our business, we have entered into transactions with our directors, officers and greater than 5% stockholders or companies in which they have a material interest. Our Audit Committee is responsible for approving related party transactions, as defined in applicable rules promulgated by the SEC. Our Audit Committee operates under a written charter pursuant to which all related party transactions are reviewed for potential conflicts of interest. Such transactions must be approved by our Audit Committee.

Agreement with Shannon Lucas

On January 1, 2017, Shannon Lucas (then Shannon Cloonen), the wife of Bruce Lucas, Chairman and CEO, entered into a consulting agreement with the Company, pursuant to which she agreed to provide consulting services related to the Company’s catastrophe reinsurance and risk management program to us at a rate of $400 per hour. Mrs. Lucas is an industry veteran with 17 years of insurance expertise. Mrs. Lucas is responsible for all aspects of the Company’s reinsurance program, including catastrophe modeling, exposure risk management, reinsurance structuring and placement, reinsurance collections and audits, and reinsurance reporting for all regulators and rating agencies. Mrs. Lucas has extensive background in the insurance industry and has worked for several large insurance companies including Tower Hill Insurance Group, Florida Farm Bureau and United Property and Casualty Insurance Company, where she served as the Director of Risk Management. In 2019, Ms. Lucas received total cash compensation of approximately $344,400. The consulting agreement has no specific term and either party may terminate the agreement upon providing written notice. Additionally, Ms. Lucas currently serves as a director of our subsidiary Heritage Property & Casualty Insurance Company (“HPCI”) and NBIC. Ms. Lucas’ annual compensation for her role as a director of HPCI is $150,000.

Employment of Robert DeBoy

Robert DeBoy, thebrother-in-law of Bruce Lucas, Chairman and CEO, joined the Company in February 2013 as a Claims Examiner. Mr. DeBoy reports directly to a Claims Manager. In 2019, Mr. DeBoy received total cash compensation of approximately $176,775. Mr. DeBoy also participates in the Company’s benefit plans that are made available to all employees.

Employment of Timothy Sanders

Timothy Sanders, thebrother-in-law of Bruce Lucas, Chairman and CEO, joined the Company in March 2016 as a senior claims examiner. Mr. Sanders holds a bachelor’s degrees in Risk Management and Insurance from Florida State University and is a designated Senior Claims Law Associate. Upon joining Heritage, Mr. Sanders had six years of experience in liability and litigated claims. Mr. Sanders reports directly to a Claims Director. In 2019, Mr. Sanders received total cash compensation of approximately $136,106. Mr. Sanders also participates in the Company’s benefit plans that are made available to all employees.

Employment of Kevin Widdicombe

Kevin Widdicombe, the son of Richard Widdicombe, President, joined the Company in July 2013 as a Risk Modeling Analyst. His current role at Heritage is BI Analyst. Mr. Widdicombe holds a bachelor’s degree in Risk Management and Insurance from Florida State University. Mr. Widdicombe reports directly to the Data Warehouse Manager. In 2019, Mr. Widdicombe received total cash compensation of approximately $208,400. Mr. Widdicombe also participates in the Company’s benefit plans that are made available to all employees.

Relationship with Mark Berset

Mark Berset joined the Board of the Company in July 2019. Mr. Berset owns and is chief executive officer of Comegys Insurance Agency, Inc. (“Comegys”), an independent insurance agency that writes insurance policies for the Company. For the years ended December 31, 2019 and 2018, the Company paid agency commission to Comegys of approximately $598,000 and $509,900, respectively. The commissions received by Comegys were based upon standard industry rates consistent with those provided to the Company’s other insurance agencies. There are no arrangements or understandings between Mr. Berset and any other persons with respect to his appointment as a director.

OTHER INFORMATION

Stockholder Proposals for the 2021 Annual Meeting

If any stockholder intends to present a proposal to be considered for inclusion in the Company’s proxy materials in connection with the 2021 annual meeting of stockholders, the proposal must be in proper form (per SEC Regulation 14A, Rule14a-8) and received by the Secretary of the Company on or before December 29, 2020. Stockholder proposals to be presented at the 2021 annual meeting of stockholders which are not to be included in the Company’s proxy materials must be received by the Company no earlier than February 22, 2021 and no later than March 24, 2021, in accordance with the procedures in the Company’s Bylaws.

Expenses of Solicitation

The Company pays the cost of preparing, assembling and mailing this proxy-soliciting material. The Company pays all costs of solicitation, including certain expenses of brokers and nominees who mail proxy materials to their customers or principals. We have engaged Georgeson LLC (“Georgeson”) as our proxy solicitor at an anticipated cost of approximately $10,500 plus reasonableout-of-pocket expenses. This estimate is subject to the final solicitation campaign approved by us and Georgeson.

“Householding” of Proxy Materials

The SEC has adopted rules that permit companies and intermediaries (e.g., brokers) to satisfy the delivery requirements for proxy statements and other proxy materials with respect to two or more stockholders sharing the same address by delivering a single copy of the proxy statement and other proxy materials addressed to those stockholders. This process, which is commonly referred to as “householding,” potentially provides convenience for stockholders and cost savings for companies.

We have delivered only one copy of our proxy materials and other proxy materials to multiple stockholders who share an address, unless we received contrary instructions from the impacted stockholders prior to the mailing date. We agree to deliver promptly, upon written or oral request, a separate copy of our proxy statement (and any other proxy materials and documents sent therewith), as requested, to any stockholder at the shared address to which a single copy of these documents was delivered. Stockholders should contact their broker or, if a stockholder is a direct holder of shares of our common stock, they should submit their request to our transfer agent in writing addressed to: Computershare Investor Services, P.O. Box 30170, College Station, Texas 77842-3170. In addition, stockholders who currently receive multiple copies of our proxy statement and other proxy materials at their address and would like to request “householding” of their communications should contact their broker or, if a stockholder is a direct holder of shares of our common stock, they should submit a request to our transfer agent in writing at the address above.

LOGO

4. Approval, on an advisory basis, of the frequency of future advisory votes on the compensation of our named executive officers. 1 Year 2 Years 3 Years Abstain Proposals — The Board of Directors recommend a vote FOR all the nominees listed, FOR Proposals X – X and for every X YEARS on Proposal X. 01 - Bruce Lucas 04 - Irini Barlas 07 - James Masiello 02 - Richard Widdicombe 05 - Mark Berset 08 - Nicholas Pappas 03 - Panagiotis (Pete) Apostolou 06 - Steven Martindale 09 - Joseph Vattamattam For Withhold For Withhold For Withhold 1 U P X 10 - Vijay Walvekar Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas. 0395DC + + A Board of Directors recommend a vote FOR all the nominees listed, FOR Proposals 2 and 3, and every 1 YEAR on Proposal 4. 1. Election of Directors: For Against Abstain Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title. Date (mm/dd/yyyy) — Please print date below. Signature 1 — Please keep signature within the box. Signature 2 — Please keep signature within the box. B Authorized Signatures — This section must be completed for your vote to count. Please date and sign below. 2. Ratification of the appointment of Plante & Moran, PLLC as the independent registered public accounting firm for fiscal year 2020. qIF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q 2020 Annual Meeting Proxy Card For Against Abstain 3. Approval, on an advisory basis, of the compensation of our named executive officers. 000004 MR A SAMPLE DESIGNATION (IF ANY) ADD 1 ADD 2 ADD 3 ADD 4 ADD 5 ADD 6 ENDORSEMENT LINE SACKPACK 1234 5678 9012 345 MMMMMMMMM MMMMMMMMMMMMMMM 4 6 0 4 3 5 MR A SAMPLE (THIS AREA IS SET UP TO ACCOMMODATE 140 CHARACTERS) MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND MR A SAMPLE AND C 1234567890 J N T C123456789 MMMMMMMMMMMM MMMMMMM 000000000.000000 ext 000000000.000000 ext 000000000.000000 ext 000000000.000000 ext 000000000.000000 ext 000000000.000000 ext If no electronic voting, delete QR code and control # ? ? You may vote online or by phone instead of mailing this card. Online Go to www.investorvote.com/HRTG or scan the QR code — login details are located in the shaded bar below. Save paper, time and money! Sign up for electronic delivery at www.investorvote.com/HRTG Phone Call toll free 1-800-652-VOTE (8683) within the USA, US territories and Canada Votes submitted electronically must be received by 11:59 p.m., ET, on June 21, 2020. Your vote matters – here’s how to vote!


LOGO

Small steps make an impact. Help the environment by consenting to receive electronic delivery, sign up at www.investorvote.com/HRTG Notice of 2020 Annual Meeting of Stockholders on December 1, 2017The undersigned, revoking all prior proxies, hereby constitutes and appointsGrand Hyatt Tampa Bay, 2900 Bayport Dr., Tampa, Florida 33607 Proxy Solicited by Board of Directors for Annual Meeting — June 22, 2020 Bruce Lucas, Richard Widdicombe and Steven Martindale, his true and lawful agent and proxyErnie Garateix (the “Proxies”), or any of them, each with fullthe power of substitution, in each,are hereby authorized to attendrepresent and vote the Specialshares of the undersigned, with all the powers which the undersigned would possess if personally present, at the Annual Meeting of Stockholders of Heritage Insurance Holdings, Inc. to be held on June 22, 2020 or at 2600 McCormick Drive, Suite 300, Clearwater, Florida 33759 atany postponement or adjournment thereof. Shares represented by this proxy will be voted as directed by the stockholder. If no such directions are indicated, the Proxies will have authority to vote FOR each of the director nominees, FOR the ratification of the appointment of Plante & Moran, PLLC as the independent registered public accounting firm for fiscal year 2020, FOR the approval, on an advisory basis, of the compensation of our named executive officers, and FOR the option of every 1 YEAR as the frequency of future advisory votes on the compensation of our named executive officers. In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the meeting. (Items to be voted appear on reverse side) Proxy — Heritage Insurance Holdings, Inc. IF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. C Non-Voting Items + + Change of Address — Please print new address below. Comments — Please print your comments below. Meeting Attendance Mark box to the right if you plan to attend the Annual Meeting. 2020 Annual Meeting Admission Ticket 2020 Annual Meeting of Heritage Insurance Holdings, Inc. Stockholders Monday, June 22, 2020, 10:00 a.m., Eastern Time, on December 1, 2017, ET The Grand Hyatt Tampa Bay 2900 Bayport Dr. Tampa, Florida 33607 Upon arrival, please present this admission ticket and at any adjournments or postponements thereof, to cast on behalf of the undersigned all votes that the undersigned is entitled to cast at such meeting, and otherwise represent the undersignedphoto identification at the meeting with all powers possessed by the undersigned if personally present at the meeting. THE VOTES ENTITLED TO BE CAST BY THE UNDERSIGNED WILL BE CAST AS INSTRUCTED ON THE REVERSE SIDE HEREOF. IF THIS PROXY IS EXECUTED BUT NO INSTRUCTION IS GIVEN, THE VOTES ENTITLED TO BE CAST BY THE UNDERSIGNED WILL BE CAST “FOR” PROPOSALS 1 AND 2. THIS PROXY WILL BE VOTED IN THE DISCRETION OF THE PROXY HOLDER ON ANY OTHER MATTER THAT MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENTS OR POSTPONEMENTS THEREOF.registration desk.

Continued and to be signed on reverse side

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